Interface guide

You can review statistics, make data-based decisions, and make changes immediately on the campaign page.

In the mobile view of the campaign list, only basic indicators are displayed, depending on the campaign type and strategy. You can view detailed statistics on the campaign page. Selecting a campaign opens the desktop statistics version.

Quick actions

How to create a campaign

You can create a campaign in one of the following ways:

• In the side menu, click Add → Campaign.
• In the menu on the left, select Campaigns. On the page with the campaign list, click Add campaign.

How to submit for moderation, launch, pause, or disable a campaign

Next to the campaign name, click and select the desired action: submit for moderation, start (activate), stop (disable), delete, archive, unarchive, export to XLS/XLSX.

You can pause the campaign in one of the following ways:

• Stop the campaign and restart it manually when needed.
• Stop the campaign, set a start date, then launch it.

How to stop a campaign launched with Quick start

You can only disable or pause a campaign yourself one month after launch. Until then, the Stop button won't appear on the campaign page. If you want to stop the campaign earlier, please contact support.

How to find the “Tools” tab

In the side menu, click Tools and select the tool you need.

Basic elements

In the new interface, all data for your campaigns, groups, and ads is shown in the same window. See the main elements below.

1. Menu

   Quick access to statistics, information about representatives, all tools, and additional materials for campaigns in the library.

2. Campaign data

   All the necessary and important indicators are shown on the same page.

3. Search and filter

   You can quickly find all ads with a specific word, even those that relate to different groups or campaigns, or find all campaigns with a certain number of clicks. For example, in the filter under the Ads tab, select Parameters → Image → = Enabled to only show ads with images.

   To see display campaigns, instead of CPC campaigns select Pay-per-impression campaigns.

4. Navigation tabs

   You can switch between objects: campaigns, groups, ads, and keywords. First mark the campaigns you need and then go to the appropriate tab, such as Groups. It will only contain groups in the selected campaigns.

   Similarly, you can immediately switch from campaigns to ads or from a group to keywords and back.

5. Customize the table layout

   You can add or remove columns with the data on the pages of campaigns, ad groups, ads, and keywords. Click and select the indicators you need. To change the order of data, move the indicator to the desired location.

6. Actions

   Use actions to work with selected items — for example, change their status or settings, or open the Report Wizard.

7. Changing your theme

   You can choose a dark, light, or system theme. If you select the system theme, Yandex Direct will match the theme of your device or browser. The theme remains the same when you switch accounts.

Navigation

How to find campaigns

In the box next to the filter icon, enter the name or number of the campaign you want to find. You can also find the desired campaign by filtering by strategy, placement, and other criteria.

How to view detailed information about a campaign and targeting criteria

For campaigns with manual bid management, click Edit next to the campaign name. You can also click next to the campaign and select Edit.

Where to find retargeting lists

To find retargeting lists, feeds, mobile apps, and negative keywords, click Library in the side menu.

How to find keyword selection (wordstat)

In the side menu, click Tools → Keyword selection.

How to go to User settings

In the side menu on the left, click your username and select Account and notifications.

Actions with campaigns

How to mark campaigns as important

1. Select the desired campaigns in the list, then click Actions → Add to most important.

2. To view the list of important campaigns, open the filter by campaign status and choose Most important only.

   

How to launch or submit multiple campaigns for moderation

To stop, start, submit for moderation, copy, delete, archive, unarchive, add, or remove multiple campaigns from key campaigns:

1. Select the campaigns from the list.
2. Click Action and select the relevant action.

How to set a weekly budget for a campaign

Select the campaign and enter the amount in the Budget and strategy column.

How to view and change campaign settings

Click next to the campaign and select Edit.

How to see a list of all ad groups or ads in a campaign

Select the campaigns you need and click Groups or Ads in the menu above the list of campaigns.

How to see a list of all targeting criteria

Select the campaigns, then chose one of the following from the menu above the table: Bids and keywords, Retargeting and audiences, or User profiles.

Viewing statistics

How to track metrics on the campaign page

Create your own table with campaign data:

1. Add or remove columns using the menu ****→ Campaign columns. To rearrange the columns, move the indicator to the desired location.

2. Add statistics for goals to the data (if they're configured in Yandex Metrica). To do this, open the menu → Add and select the goals you need.

3. To select the period for which you need statistics, click the Statistics for campaigns button at the bottom.

How to open Report Wizard

Select the desired campaigns and click Campaign statistics.

Read more about the Report Wizard here.

Payment and setting up a shared account

How to top up the account

Under your username, click Top up. In the window that opens, specify the payment amount, select the method, and click Top up account.

Learn more about payment methods.

How to open shared account settings

Under your username, click the amount. In the window that opens, click All settings.

Learn more about shared accounts.

How to view and change the weekly budget

Under your username, click the amount. The window that opens displays your current limit in the Weekly account budget section. To adjust this amount, click Weekly account budget and specify your desired ad spending per calendar week.

Learn more about weekly budgets.

Keyword planner

The keyword planner helps you expand the set of keywords and negative keywords for your ad groups using Yandex search query statisticas from the Wordstat service.

To select keywords, click Add → Keywords in the left menu, then choose the campaign and ad group.

Learn more about the Keyword planner.

Find and replace

The find and replace tool lets you quickly edit multiple keywords in different campaigns and groups at once (for example, fix a typo).

To replace keywords, select them in the Bids and keywords tab and click Find and replace or Actions → Find and replace.

Learn more about find and replace.

Setting bids

You can quickly set bids for search:

• For the entire campaign.

• For a large number of keywords, even if they belong to different campaigns or ad groups.

For the entire campaign.

Click next to the campaign and choose Bid Wizard.

For keywords

Select the campaigns and ad groups. In the Bids and keywords tab, select keywords and click Bid Wizard.

Learn more about setting bids.

Recommendations

Recommendations suggest how you can adjust campaigns in order to get more clicks and conversions. Yandex Direct will analyze your campaign data and provide personalized tips for how to improve the campaign's performance. Follow the recommendations and monitor the results.

To see recommendations from Yandex Direct, click Recommendations in the side menu.

Learn more about recommendations.

Campaign statuses

Status	Meaning	What to do next
Draft	The campaign has been created but has not yet been submitted for moderation.	Submit your campaign for moderation.
Under moderation	The campaign has been submitted for compliance review.	Wait for the review to finish — the results will be sent to the email address you provided at the time of registration.
Campaign in progress	The campaign has started, ads are being served.
Ads not served	The account has no funds, or the campaign has not passed moderation.	Top up your account or make sure that your ads meet the moderation rules: If an error is found, go to the Yandex Direct interface and re-submit the campaign for moderation. If an error is not found, contact customer service.
Processing	An intermediate status that may appear during actions that affect the status — for example, archiving and unarchiving.	Wait until processing is completed.
Activating	The changes are being applied.	Wait for activation to complete.
Suspended	Possible reasons: The limit set for the campaign or shared account has been reached. Impressions are disabled by time targeting. The campaign's end date has been reached.
Stopped	The campaign or all ad groups in it have been manually stopped.
Archived	The campaign has been archived by the user or automatically.
Issues detected	Some ad impressions are restricted.	Make sure that your ads meet the moderation rules: If an error is found, go to the Yandex Direct interface and re-submit the campaign for moderation. If an error is not found, contact customer service.
Impressions stopped due to the lack of data for the ad labeling law	An agency client gets this status if their ad labeling data is not filled out.	Fill in the data to label ads with.

Statuses can be combined, for example: “Running impressions, activating”.

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