How to launch a campaign

Click Add → Campaign. Select Expert mode → Reach campaigns → Prime banner.

Step 1. Configure campaign parameters

1. Name the campaign and enter a link to the site. Yandex Direct automatically finds the Yandex Metrica tags installed on your site.

2. Choose your campaign strategy: Maximize impressions for lowest price or Manual bidding.

   Choose how to pace your budget (by custom period or weekly), and set your total budget and average cost per thousand impressions (CPM). The cost should not be less than the value given in the table.

3. Goals from your Yandex Metrica tags automatically appear under Conversions. If needed, edit the list of auto-selected goals: delete the ones you don't need or add new goals. If the tags don't have any goals, the service will suggest adding them in Yandex Metrica.

4. Set the campaign period and the impression schedule.

5. If your campaign qualifies for Brand Lift, Search Lift, Visit Lift, or Target Lift, launch these surveys.

Step 2. Set up your target audience

• Select the display regions.
• Define the user profile.

Step 3. Set up the ad

1. Add a creative: upload an image banner from your computer or select one from your library. To achieve maximum reach across platforms, upload three banners. For more information, see technical requirements.

2. Set up the ad link. Specify a page on your site or social media that provides your offer details and opens on banner click.

3. Enter a Yandex Audience pixel and impression tag.

   You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

   Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

   Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous IDs of users who have seen your ad. You can use this data when you set up your retargeting.

   You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Click Launch campaign.

As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Create a display campaign

Ad moderation and launching a campaign

Impressions will start as soon as Yandex receives your payment. If your account has enough funds, the campaign will start automatically.

Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

After you launch your campaign, you can view what your ads look like on a site.

Have questions?

Scan the QR code or tap it to follow the link.

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