Requirements for banners

Technical requirements for image banners

You can only launch a campaign in this format if it includes two required banner sizes: 1080 × 450 and 2832 × 600. Adding a banner sized 940 × 1524 is optional, but we recommend that you do — it expands your placement coverage and boosts your campaign performance.

Size in pixels	1080 × 450 Mandatory	Banner text must be readable at a size of 300 × 125
	2832 × 600 Mandatory	Banner text must be readable at a size of 314 × 90
	940 × 1524 Optional	Banner text must be readable at a size of 300 × 486
Maximum file size	512 KB
Format	JPG, PNG or GIF

When building your creatives, keep in mind that the interface elements may overlap some (safe) areas. Therefore, don't place any text, logo, or other elements there.

Most often, safe areas are positioned as follows:

1080 × 450 banner

2832 × 600 banner

940 × 1524 banner

Moderation requirements

Texts, website, and banner display

Standard rules apply to ad design, website content, and banner rendering. Make sure to include all required disclaimers and age ratings.

Banners also can't have a frame or border.

Prohibited subjects

Banners in the following categories are not accepted for placement:

• politics

• magic and esotericism

• religious items and services

• debt collection services

• funeral products and services

• dating websites or marriage agencies

• social advertising, including charitable organizations

• services of detectives and private security companies

• products and services for adults (such as sex toys or erotic materials)

• firearm accessories

• products similar in construction to weapons and their accessories

• military topics (such as transportation of military personnel or legal assistance in obtaining a military ID)

• website optimization and SEO services

• disinfection and pest control services

• certain financial services and training courses on them (microfinancing, loan offers from individuals, binary options, Forex dealer activities, transactions with Forex dealers, and others)

• other topics that do not comply with Yandex editorial policy

This list is not exhaustive and can be changed by Yandex at any time.

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