---
metadata:
- name: generator
content: Diplodoc Platform v5.63.2
alternate:
- https://www.yandex.com/support/direct/en/products-cpm-campaign-prime-banner/statistics.md
- https://www.yandex.com/support/direct/ru/products-cpm-campaign-prime-banner/statistics.md
- https://www.yandex.com/support/direct/tr/products-cpm-campaign-prime-banner/statistics.md
- https://www.yandex.com/support/direct/zh/products-cpm-campaign-prime-banner/statistics.md
- href: https://www.yandex.com/support/direct/en/products-cpm-campaign-prime-banner/statistics.md
type: text/markdown
title: Markdown version
- href: https://www.yandex.com/support/direct/en/llms.txt?revision=r21585499
rel: describedby
title: How to evaluate the results of a prime banner campaign
description: How to evaluate prime banner campaign results in Yandex Direct — key metrics, report generation, and statistics analysis
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.com/support/direct/en/llms.txt?revision=r21585499
# How to evaluate the results of a prime banner campaign
You can view reports on the results of your advertising campaign after your ads start being served. Regularly review the statistics to evaluate the effectiveness of your campaign.
## Which metrics to track {#parameters}
To analyze how well your display banner is performing, you need to evaluate its reach and how appealing it is to users.
- **Impressions**: Number of viewable ad impressions.
- **Clicks**: Number of clicks on the banner.
- **Reach**: The number of unique users who watched the video. The reach is calculated based on the history of impressions on different user devices (smartphones, tablets, and desktop computers).
## How to generate a report {#report-wizard}
Click the **View statistics** link on the display campaign page. In the [Report Wizard](https://www.yandex.com/support/direct/en/statistics/new-reports-wizard.md), create a report using the following settings:
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**Parameter**
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**Setup**
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Period
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Specify the [report period](https://www.yandex.com/support/direct/en/statistics/new-reports-wizard/settings/period.md).
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Attribution
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Last impression from Yandex Direct cross-device
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Metrics
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Choose:
- Impressions
- Clicks
- Reach
- Conversions
- Expenditure
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In the report, you will see:
- Media reach generated by advertising.
- How many conversions did the display ad attract? [Learn more](https://www.yandex.com/support/direct/en/statistics/attribution-model.md#brand-statistics).
- How often users interacted with your banner.
{% note info %}
For some parameters (such as audience reach), the system uses a statistical method to calculate metrics based on a sample of users. This lets you quickly get the parameter value for a large amount of data. This means that the value in the statistics may differ somewhat from the actual value.
{% endnote %}
View statistics in Yandex Direct
## How to make decisions based on statistics {#conclusion}
**Increase the number of banner impressions**
If the campaign wins too few auctions for ad display, you can raise the CPM bid (for a manual strategy) or increase the limit on your average CPM (for an automatic strategy). Make sure that you've set the right bid or average CPM for different display regions.
**How to compare banners**
Unlike performance campaigns, banners belonging to the same ad group are served uniformly. You can compare them by the number of clicks. This shows user engagement with the banner. Add the **Ad ID** dimension along with the **Clicks** and **CTR** metrics to your report, then check how the metrics compare across banners.
**How to interpret statistics on clicks and conversions**
Display ads can bring traffic to your site and result in purchases. You can compare display campaigns by the number of clicks and conversions: please note that reach and frequency are more important for display campaigns than clicks and conversions. You shouldn't compare the number of clicks and conversions with similar indicators in performance campaigns, because performance advertising focuses on existing demand, while display advertising creates more interest in a “cold” audience.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://www.yandex.com/support/direct/en/troubleshooting/pin-code.md).
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