Video ads
With video ads in Yandex Direct, you can reach a multi-million audience in the Yandex Video Network, including people who never watch TV. Video ads can help you improve your brand perception and awareness, generate interest in your brand, expand your reach, and increase sales.
Formats of ad units
Alert
Changes to bid adjustments for display banners and video ads
As of August 1, bid adjustments for display video ads have changed.
When setting up a campaign, you can now select either an InStream or OutStream adjustment.
How to manage campaigns after August 1
To extend a campaign created before August 1 or switch your budget type (from custom period to weekly, or vice versa), update your campaign settings. Here's how you can do this:
- Delete the old inventory-type adjustments.
- Save your campaign.
- Add new adjustments: InStream or OutStream.
After that, you can edit your strategy settings and campaign dates again.
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InStream (multi-roll): Video ads are embedded directly into the video stream and can play before, during, or after the main video.
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OutStream: Video ads play outside video content in a dedicated ad player embedded directly into a site page or app.
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In-page ads — video ads are embedded directly into site pages:
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In-app ads — video ads play in mobile apps before content loads or changes:
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Rewarded video — video ads play in mobile games. For watching an ad, the user gets a reward or in-game currency:
Benefits of video advertising in Yandex Direct
Placement on high-quality sites only
- Video ads are placed in the Yandex Video Network. It includes Yandex services and more than 200 Yandex Advertising Network sites (TV channels, movie streaming services, and other resources). Ads are only displayed in the legal content of trusted partners.
Reach your target audience
- You have the flexibility to narrowly target your video ads to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.
Cross-scenarios for communication with video audience
- Build a segment of users who have watched the video in full or partially and reach out to them through contextual advertising.
Counting impressions using IAB and MRC
- Yandex uses strict viewability criteria: video impressions count after two seconds, provided that at least 50% of the video player area* is continuously present in the viewable area of the screen.
How we include impressions and clicks
You can pay for video impressions or views. Impressions are counted according to the IAB and MRC standards: after two seconds of serving a video, provided that at least 50% of the video player area is continuously present in the viewable area of the screen.
If you select pay-per-view, one of the following events count:
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Viewing 100% of the video if the video is shorter than 30 seconds.
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Viewing of 30 seconds of the video, if the video is longer than 30 seconds.
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Click on the link to the advertiser site.
Clicking the Skip button counts neither as a view nor as an impression.
Have questions?
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Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
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Useful links
Legal documents
Training
Learn more
At a minimum video player size:
- On web inventory — 320 × 180 or 180 × 320 pixels.
- In mobile apps: 300 × 160 or 160 × 300 pixels.