App promotion

App promotion is a Yandex Direct tool for promoting iOS and Android apps. Developers and publishers can use this tool to attract new users or bring back those who haven't logged in to the app for a long time.

These ads are shown in search results and in the Yandex Advertising Network on tablets and mobile devices.

Поддерживаются мобильные приложения из App Store, Google Play и RuStore.

Objectives achieved

Launch methods

• Unified performance campaign: Choose this campaign type to access advanced features in expert mode and gain more flexibility in managing your app promotion campaigns.

• Campaign Wizard: Choose this campaign type to quickly launch ads for app promotion. All campaign settings can be configured on the same page.

Unified performance campaign vs. Campaign Wizard for app promotion:

Ad types

• Combinatorial ads are an ad type where you provide multiple options for the title, description, image, and video, and Yandex Direct combines them into a wide variety of Text & Image ads. You can launch them in the Campaign Wizard and in unified performance campaigns.

• Image ads are an ad type that allows you to engage your audience using images. You can launch them only in unified performance campaigns.

• Playable Ads are an ad type that allows you to engage your audience with dynamic HTML5 banners. You can launch them in the Campaign Wizard and in unified performance campaigns.

• Product ads are a type of ad generated from a feed. Feeds contain product information, such as names, images, and prices, along with a tracking link. Adding a deferred deeplink to your tracking link allows you to redirect users to your product profile immediately after installing the app. You can launch them only in unified performance campaigns.

Examples of ads

Advantages

Reach a targeted mobile audience

Ads are served on mobile devices in Yandex Search and across the Yandex Advertising Network, the largest partner network on the Russian internet. With these ads, you can acquire new users, increase app installs, nurture customer relationships through retargeting, and boost repeat conversions.

Ad formats for app promotion

A campaign can include different types of ads: text ads, ads with an image, image-only ads, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.

Ad design recommendations

Selecting a strategy

Special strategies for serving ads for mobile apps focus on bringing you more app installations and targeted user actions in the app.

Precise targeting

To identify your audience, you can use a variety of targeting methods, including keyword targeting, pre-defined audience segments, autotargeting, retargeting lists, and adjustments to effectively reach your ideal audience.

With a wide range of targeting options, including age, gender, location, and income level, you can create a highly specific audience profile.

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