Yandex Direct special mode

Core features of Yandex Direct have been restored, though some limitations apply.

Available features

You can use familiar features again. Key features include:

• Creating new accounts.
• Managing representatives.
• Updating user settings.
• Managing your account balance, such as topping up your balance, managing overdrafts and autopay, and limiting your weekly account budget.
• Creating and editing all types of campaigns.
• Managing campaign statuses (launching, pausing, archiving).
• Managing items in the Library section.
• Sending and receiving data via Direct Commander and the API.

Current limitations

• Some statistics may be incomplete.

• Site conversions that took place on or after October 11 aren't attributed to clicks on Yandex Direct ads that occurred before October 11. These conversions are safe: they have simply been attributed to other traffic sources in your Yandex Metrica data. You can't attribute such conversions to clicks that occurred before October 11.

• Conversions uploaded to Yandex Metrica or Yandex Direct from external sources, such as offline conversions or mobile measurement platforms, may not be counted if they are attributed to clicks that occurred before October 11, but were uploaded after October 11.

• When uploading offline conversions, the available attribution window is no more than 10 days after the click.

• Previously created map regions and locations are temporarily not updating, so data for them may be incomplete.

• Previously created segments based on look-alike audiences, Yandex Audience pixels, and video completion rates are temporarily not updating, so their data may be incomplete.

May take longer than usual:

• Launching all types of new campaigns.
• Updating feeds and product ads in Unified Performance Campaigns, Product campaigns, and Marketplace Sales campaigns.
• Getting results of Lift surveys for display campaigns.
• Generating neuro ads. Previews and generation statuses will be available soon.
• Updating previously created Yandex Audience segments.

Temporarily unavailable

• Viewing the change history.
• Creating new segments via the Yandex Audience web interface.
• Building segments based on Yandex Audience pixels.
• Creating segments of look-alike audiences.
• Building segments based on video completion rates.
• Setting up geotargeting by selecting a region on the map.
• Creating Brand Lift surveys for display campaigns.

Have questions?

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