Setting up strategy budget
Alert
On June 22, campaigns with manual bidding switched from daily to unified weekly budgets. Existing budget values were automatically recalculated as weekly amounts, taking ad schedules into account.
Everything was updated automatically, so you don't need to change any settings.
For more information, see Yandex Ads.
You can set up different budgets for a campaign:
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Weekly budget: for long-term campaigns without a set end date.
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Period budget: for campaigns with a predefined budget and start and end dates.
Questions and answers
Why doesn't my campaign fully spend the specified budget?
Possible reasons:
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Low-frequency keywords: ads are rarely served for the specified queries, resulting in the weekly budget not being fully spent.
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Low maximum bid: your ads can appear only in lower positions, which makes them less likely to be seen by users.
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Low CPA: your ads may not be displayed because the system can't find conversions at the specified cost.
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Insufficient budget: the system caps bids at 10% of the weekly budget. If your bids are low, the ad might appear in lower positions.
Learn more about possible reasons for low conversions in campaigns.
What setting changes may lead to overspending of the budget?
For a weekly budget:
- Changing the budget.
- Change the payment model.
- Postpone the campaign's start date, including cases where the end date, which has already passed, is postponed to a later date, causing the campaign to restart.
For a period budget: changing the payment model on the first day after the launch.
Case studies and helpful resources
Have questions?
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