Daily budget

This is your average daily campaign spending per calendar week.

You can only set a daily budget for the Maximize clicks with manual bids strategy.

How it works

The strategy aims to maintain the specified daily budget by distributing funds across the entire day or time period you entered in the time targeting settings.

Furthermore, based on your daily budget, the system optimizes spending throughout the calendar week. This approach makes it possible for the strategy to meet the budget limit while also balancing your spending and incoming traffic.

If the budget isn't sufficient to serve your ads throughout the whole day, your ads will participate in the auction less frequently. If the specified budget is enough to serve ads all day, you will receive all available traffic.

If you use high-frequency keywords with a small daily budget or set high bids for keywords, Yandex.Direct does not guarantee an even distribution of impressions throughout the day. Your available budget may run out completely at the beginning of the impression period, with no funds left for the rest of the day.

The budget is reallocated over the course of the week: your remaining balance from less active days will be spent during more active days. Daily spending may be higher or lower than the limit you set. The system can not spend more than 30% over your average daily budget amount. Your average daily spending over a week will not exceed the limit you set.

The daily budget runs based on Moscow time (UTC+3), regardless of the time zone chosen for your campaign.

Maximum daily expenditure

Your daily spending can't exceed the set budget by more than 30%.

Budget limits

The minimum daily budget is ₽300 (values in other currencies).

Changing your daily budget

You can't change your daily budget more than three times per day:

• When setting a limit or reducing the daily budget, the setting will be applied from the next day.
• If you remove the limit or increase the daily budget, it will be applied immediately after activation.

In this case, the average spending from Monday through the day of the change can't exceed the previously set limit by more than 30%. For the remaining days of the week, the average expenditure will target the new amount of the daily budget.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.

Payment currency	Minimum daily budget
RUB	300
KZT	1 300
BYN	9
USD	10
EUR	10
CHF	10
TRY	17