Step 2. Launch a product promotion in online stores
Product promotion in online stores is a type of vendor campaign in Yandex Direct that allows you to display click-in ads featuring product cards on the sites and apps of online stores. The campaign's strategy aims to maximize sales without exceeding your specified CPC limit.
Create a campaign
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Create a new campaign in one of the following ways:
- In the side menu, click Campaign.
- On the Campaigns page, click Add campaign.
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Based on retailer feeds and data from the vendor's profile, the system provides a list of Retail Media stores (retailer sites and apps) available to you. Select one of them under Store.
Visual reference
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Specify a weekly budget and CPC.
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Set the campaign period.
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Under Products, add the brand and product categories you want to promote. Alternatively, you can select individual products. A separate ad is created for each product.
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Configure adjustments:
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Click Launch.
Statistics
After launching the campaign, you can view the statistics for each ad in the Report Wizard, including impressions, clicks, conversions, and other metrics. To view statistics for the entire campaign, click Statistics in the side menu and set up the desired reports.
Have questions?
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