How to launch a campaign - Yandex Direct. Help

Banner under the search barβ

How to launch a campaign

Requirements for banners

Design recommendations

Banner design for the mobile version

How to evaluate performance

Premium banner in search resultsβ

How to launch a campaign

Requirements for banners

Design recommendations

How to evaluate performance

Mini banner in search results β

How to launch a campaign

Requirements for banners

Design recommendations

How to evaluate performance

Video banner in search results β

How to launch a campaign

Technical requirements

How to evaluate performance

Premium billboard β

How to launch a campaign

Technical requirements

Design recommendations

How to evaluate performance

Video

How to launch a campaign

Technical requirements for videos

How to evaluate performance

Audio ads

How to launch a campaign

How to evaluate performance

Banners on Yandex services

How to launch a campaign

Requirements for banners in Media Services

Requirements for advertising materials on Auto.ru

Requirements for banners on Yandex Realty

Requirements for Yandex Services

Requirements for Yandex Timetables

Requirements for banners on Yandex Maps

How to evaluate performance

Social ad

Placement of social ads by non-profit organizations

Placement of social ads by commercial organizations

Display strategies

Maximize impressions for lowest price

Lower cost for repeat impressions

Pay per view

Growth of Search queriesβ

Growth of site sessionsβ

Manual bid management

How analysis is performed

How to launch Brand Lift

How to view results

Survey requirements

Search Lift β

How the survey is run

How to launch Search Lift β

Visit Lift β

How analysis is performed

How to launch Visit Lift β

Limit impressions by content type

Integration with third-party verifiers

Questions and answers

Performance advertising: increase sales

Unified performance campaign β

Step 1. Create a campaign

Step 2. Create a group and set up targeting.

Step 3. Select and create ads.

Requirements for product ad placement

The phone number of the organization

Callouts

Data from third parties

Setting impression criteria

Creating a separate campaign for impressions in ad networks

Impressions on mobile devices

Impression statistics

Image ads

Create ads

Ad Builder

Setting impression criteria

Impression statistics

Dynamic ads

Requirements for dynamic ads

Creating ads

Configuring dynamic text ad targets

Configuring filters

Impression statistics

Questions and answers

Search banners

Creating a banner

Setting impression criteria

Impression statistics

Ads in Telegram channels β

Display strategies

Maximum conversions

Maximum number of clicks

Portfolio strategy

Optimize clicks for a search banner

Maximum number of clicks with manual bids

Maximum conversions with a ROI limit

Goals and conversions

Impressions in ad networks. Questions and answers

Ads for products

Product campaign

Placement requirements

Product gallery

How to launch product impressions

How to launch impressions for vehicles

Smart banners

Requirements for smart banners

Creating smart banners

Configuring filters

Impression statistics

Display strategies

Maximum conversions

Maximum number of clicks

Maximum conversions with a ROI limit

Questions and answers

Web+App scenario

Adding an app

Setting up an MMP

Setting up campaigns based on Web+App scenario

Ads for mobile apps

Tracking systems

Adding an app to the Yandex Direct list

Types of ads

Create ads

Ad design recommendations

Interactive banner requirements

Display strategies

Optimize conversions

Optimize clicks

Recommendations on setting up campaigns for iOS apps

Setting impression criteria

Audiences

Targeting by app category

Installations from alternative app stores

Impression statistics

Targeting: identify your target audience

Keywords

How to select keywords

Keyword planner

Negative keywords

Library of negative keywords

Symbols and operators

Keyword selection

Templates. Creating similar ads

Suspending impressions for a specific keyword

Selecting ads by exact keyword match

Using Yandex Audience segments

Audiences

Managing feeds

Types of businesses and feeds

Feed requirements

Examples of feeds by categories

Add a feed

Validate a file

Manage campaigns

Tools for running large-scale campaigns

Yandex Direct API

Direct Commander

Yandex Direct mobile app

Managing campaigns with XLS and XLSX files

Uploading campaigns from CSV files

Permissions

Managing representatives

Manager account

Ad campaign parameters

Bulk actions

Actions with campaigns

Actions with ad groups

Actions with ads

Actions with keywords

Recommendations

Automatic application of recommendations

Find and replace

Setting bids

Filter ad groups using tags

History

Statistics: evaluate efficiency of your ads

Conversions and profit: how advertising pays off

“Search queries” report

Yandex Metrica

URL parameters

How to add URL parameters to a campaign

Using URL parameters in settings

Engaged session figures

Questions about statistics

Insufficient conversions

Questions about ad impressions

Payments and settlements

Questions about payment

Video Builder

Creating a video using a template

Batch creation of video ads

Creating a video from scratch

Technologies and services

How the Yandex Direct auction works

Automatic bid adjustments

Experiments with ads

Experiments with campaigns

How do I view an ad on a site?

Advertising dashboard

Non-competing ads

Compliance with IAB standards<