Awareness advertising on Yandex services

Banner on Yandex services ^β

A banner on Yandex services is a display advertising format served on the pages of Yandex Weather, Yandex Mail, Yandex Games, Yandex Images, Video, TV Program, Auto.ru, Yandex Translate, Kinopoisk, Yandex Music, and Yandex Afisha. The banner helps you attract the attention of high-quality audience while they are engaging with content, relaxing, or making plans. Thanks to its prominent positioning and our extensive product reach, this format effectively establishes brand awareness among users interacting with popular Yandex services.

Ad format

Banners can be uploaded in the following four sizes: 240 x 400, 300 x 600, 300 x 250, and 300 x 300. Upload your creatives in suitable formats to ensure your ads look great on all devices and attract maximum users.

Ways to work with target audience

Demographic targeting Lets you select users by category: "gender", "gender and age"	Geotargeting for Russian regions The option to set up geotargeting for federal regions and cities of the Russian Federation	Targeting by interests Lets you select an audience with a certain lifestyle: for example, moviegoers and cinemaholics
Segments from Yandex Audience Targeting for users from the advertiser's customer base. You can expand the reach using segments of a similar audience	Goals and segments in Yandex Metrica Serving ads to groups of users who already visited the advertiser's site or did certain actions there.

Demographic targeting Lets you select users by category: "gender", "gender and age"	Geotargeting for Russian regions The option to set up geotargeting for federal regions and cities of the Russian Federation	Targeting by interests Lets you select an audience with a certain lifestyle: for example, moviegoers and cinemaholics
Segments from Yandex Audience Targeting for users from the advertiser's customer base. You can expand the reach using segments of a similar audience	Goals and segments in Yandex Metrica Serving ads to groups of users who already visited the advertiser's site or did certain actions there.

Advertising requirements

See Requirements for banners on Yandex services.

Funtech

Advertising in Funtech is a packaged placement of display ads (banners) on multiple Yandex sites, including TV Program, Yandex Music, Yandex Afisha, and Kinopoisk. Banners on these ad platforms reach a wide audience with a wide range of interests.

Another notable feature is page branding on Kinopoisk: this is a brand awareness ad format to reach an audience of movie lovers where you pay for an impression package.

Ad format

• Banner 100% × 250
• Banner 100% × 180
• 240 × 400 and 300 × 600 banners

The 100% × 250 banner is placed on the first screen of the TV Program, Yandex Music, Yandex Afisha, and the Kinopoisk home page: such a broad placement and large format ensures that a large number of users will see it.

• TV Program
• Yandex Music
• Yandex Afisha
• Kinopoisk

It's served on mobile devices.

• Kinopoisk
• TV Program

• Yandex Music
• Yandex Afisha
• Kinopoisk

Advertising requirements

See Requirements for banners on Funtech.

Auto.ru

Auto.ru is a leading portal for car classifieds in the Russian internet segment.

Thousands of motorists visit this site every day to buy or sell cars, find tires and wheels, get information about test drives, and learn the latest market news.

Ad format

You can place ads in various formats on the site: from branded pages on Auto.ru to flexibly customizable banners in various formats. Placements are distributed across website sections: passenger cars, commercial vehicles, motorcycles, and others.

• Home page
• Brands and models
• Catalog
• Ads

Examples of placement: superbanner 100% × 250 , branded banner 1180 × 520, and double snippet 920 × 250.

Examples of placement: banner C1 880 × 90, R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 880 × 250 or C2 880 × 90, and double snippet 920 × 250.

Examples of placement: superbanner 100% × 250, R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 920 × 250.

Examples of placement: R1 banners (240 × 400 or 300 × 600) or skyscraper banner (300 × 900), double snippet 920 × 250.

Advertising requirements

See Requirements for advertising materials on Auto.ru.

Yandex Travel

Yandex Travel is a service where users can search and purchase bus, train, and flight tickets, and search and book hotels.

Ad format

Banners available for placement: R1 (300 x 600) and Snippet (100% x 110).

Advertising requirements.

See Requirements for advertising materials on Yandex Travel.

Yandex Maps

Yandex Maps is a service that helps users navigate their city. It answers everyday questions for millions of users per month. The main audience of Yandex Maps is men and women of various ages and interests who often move around the city: running errands, going to the movies, theaters, and restaurants, or meeting family and friends.

Ad format

Serve ads based on geotargeting and Yandex Audience segments and metrics or select relevant users by their interests and demographic profile.

240 × 400 banners are served on SD and HD screens, and 300 × 600 banners are served only on HD screens.

Example of placement: 300 × 600 banner.

Advertising requirements

See Requirements for banners on Yandex Maps.