Advertising Requirements on Yandex Timetables

  1. General requirements
  2. Additional requirements

General requirements

Advertising materials created in HTML5 format must meet the Technical requirements for HTML5 banners.

The banner must not mimic the site design: (you can't use brand colors or interface elements. The creative must not blend in with the site background).

Banner name Size of the banner in pixels
R1 300 × 600
Snippet 100% × 110
Top Mobile 100% × 150
Grand Mobile 100% × 400
Note.

If the display of the “Ad” label is enabled in the banner parameters, the label will be rendered in the upper-left corner. The size of the label is 54 × 12 pixels, with margins of 4 pixels on the top and left side.

For Adfox, leave the top-left area of 150 × 30 pixels free.

For Yandex Direct, leave the top-left area of 65 × 30 pixels free.

Example

Additional requirements

R1 (300 × 600)
  1. Format: HTML5. You can also use GIF, JPEG, PNG.
  2. Maximum archive size: 512 KB.
  3. Maximum size of the index.html file is 150 KB.
  4. “R1” size: 300 × 600 pixels.
  5. For banner design requirements, see HTML5 banner requirements.
Snippet (100% × 110)
  1. Format: HTML5 only.
  2. Maximum archive size: 512 KB.
  3. Maximum size of the index.html file is 150 KB.
  4. “Snippet” size: 100% × 110 pixels.
  5. The width of 100% corresponds to the range between 320 and 1200 pixels in this format.
  6. The banner's main info is restricted to the range between 320 and 1200 pixels.
  7. The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
  8. An uploaded HTML5 banner must have a size of 100% × 110 pixels. The banner size is specified in the <meta> element:

    <meta name="ad.size" content="width=100%,height=110">
  9. We don't accept banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page, as well as banners filled with low-quality text or images.
  10. You can't add a border around the banner. Exception: if the background or bottom of a Snippet is white (RGB #ffffff), add a gray strip (RGB #f3f3f3) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the Yandex Timetables background.
  11. For banner design requirements, see HTML5 banner requirements.
Top Mobile (100% × 150)
  1. Format: HTML5 only.
  2. Maximum archive size: 512 KB.
  3. Maximum size of the index.html file is 150 KB.
  4. “Top Mobile” size: 100% × 150 pixels.
  5. The width of 100% corresponds to the range between 320 and 1200 pixels in this format.
  6. The banner's main info is restricted to the range between 320 and 1200 pixels.
  7. The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
  8. An uploaded HTML5 banner must have a size of 100% × 150 pixels. The banner size is specified in the <meta> element:

    <meta name="ad.size" content="width=100%,height=150">
  9. We don't accept banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page, as well as banners filled with low-quality text or images.
  10. You can't add a border around the banner. Exception: if the background or bottom of a Top Mobile banner is white (RGB #ffffff), add a gray strip (RGB #f3f3f3) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the Yandex Timetables background.
  11. For banner design requirements, see HTML5 banner requirements.
Grand Mobile (100% × 400)
  1. Format: HTML5 only.
  2. Maximum archive size: 512 KB.
  3. Maximum size of the index.html file is 150 KB.
  4. “Grand Mobile” size: 100% × 400 pixels.
  5. The width of 100% corresponds to the range between 320 and 1200 pixels in this format.
  6. The banner's main info is restricted to the range between 320 and 1200 pixels.
  7. The banner must stretch to 100% of the screen width, correctly displaying within the user screen width. When changing the banner size, all the meaningful information must be horizontally centered.
  8. An uploaded HTML5 banner must have a size of 100% × 400 pixels. The banner size is specified in the <meta> element:

    <meta name="ad.size" content="width=100%,height=400">
  9. We don't accept banners with large flashing images or text elements and/or a background or with sharp movements of elements that significantly distract users from interacting with the site page, as well as banners filled with low-quality text or images.
  10. You can't add a border around the banner. Exception: if the background or bottom of a Grand Mobile banner is white (RGB #ffffff), add a gray strip (RGB #f3f3f3) with a height of 1 pixel along the bottom border of the banner so that your ads don't blend in with the Yandex Timetables background.
  11. For banner design requirements, see HTML5 banner requirements.

Have questions?

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