Requirements for advertising materials on Yandex Services

  1. General requirements
  2. Additional requirements

General requirements

Advertising materials created in HTML5 format must meet the Technical requirements for HTML5 banners.

The banner must not mimic the site design: (you can't use brand colors or interface elements. The creative must not blend in with the site background).

Banner name Size of the banner in pixels HTML5 banner size
L1 banner 240 × 400 up to 150 KB
Snippet 100% × 200 up to 250 KB
Snippet Mobile 100% × 150 up to 250 KB
Banner name Size of the banner in pixels HTML5 banner size
L1 banner 240 × 400 up to 150 KB
Snippet 100% × 200