Design recommendations

1. The margin between the edge of the banner and the text or button must be at least 30 pt:

2. Text and other banner elements can't overlap the safe areas.

   Sizes of safe areas:

   • Label: 60 × 20.
   • Three dots: 42 × 42.

     In the example below, safe areas are highlighted in red:

     

1. Requirements for sizes of titles and main text:

   • 15 characters with spaces up to 100 pt, subtitle up to 56 pt if the text fits on one line.

     
   • 20 characters with spaces up to 80 pt, subtitle up to 48 pt if the text fits on one line.

     
   • 23 characters with spaces up to 72 pt, subtitle up to 40 pt if the text fits on one line.

     
2. If CAPS is used in the main text:

   • For one line, up to 80 pt.
   • For two lines, up to 72 pt.
   • For three lines, up to 60 pt.
3. The banner can contain a button no larger than 180 × 40 pixels. The text and the button must not take up more than 50% of the banner area.

1. The main image in the banner or video must not take up more than 40% of the banner area.
2. If numbers or letters are used as the main image, their size must not exceed 25% of the banner area.

1. Additional elements may not be used in the background: confetti, flashes, and other related elements.
2. Emotionally negative elements may not be used: screams, explosions, weapons, and so on.
3. Bright neon-colored or garish elements may not be used in the creative.

1. Recommended background colors:

   • Natural pastel hues.
   • Primary colors: muted red, yellow, green colors (with subdued saturation, "whitish").
   • Dark colors: blue, black, gray, and others.
2. It is not allowed to use as a background color:

   • Bright garish and neon colors.
   • Solid red, pink, yellow, green, and other colors.
   • Backgrounds with a strong gradient of different colors.

Text should be high-contrast and easily readable. The minimum font size is 22 px. The information must remain on the screen for at least 3 seconds and not occupy the entire frame. You can add notices and mandatory legal information at the bottom of the banner, alongside the main object of your ad. For example, you can use alternating slides.

Possible formatting options: