How to launch a campaign

Step 1. Go to the campaign creation page and set it up

Click Add → Campaign. Select Expert mode → Reach → Fixed CPM campaign.

Enter the campaign name. Make settings:

1. Select a product name mentioning Yandex Video Network. For each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.
2. Set the campaign start and end dates. They can't be later than the product validity dates.
3. Specify the campaign budget. The planned number of impressions will be calculated using the basic CPM of the product. Basic CPM may be subject to markups if the product uses settings with increase coefficients for targetings. Final CPM will be specified after all targetings are selected in the group. For more information about markups, see the product description.
4. If available, you can change the following parameters:

   • Display regions (pick from the list available for the selected product).
   • Cap impression frequency to limit how many times your campaign ads can be served to the same user.
   • Disable impressions on video platforms.
5. Specify the Yandex Metrica tag installed on your website.
6. Go to the advanced settings and enable the option Extend campaign automatically to use your remaining budget effectively and reach a large audience. Your placement period will extend to the end date or until your budget runs out.

Step 2. Create an ad group.

For this ad group, set up:

• Display regions (pick from the list available for the selected product).
• User profiles or other targeting criteria available for the selected product.

Step 3. Configure audience accumulation for retargeting

You can accumulate an audience of users who have viewed a video from your campaign with a fixed CPM and then use it to configure retargeting.

Choose the events that interest you:

• video impression
• completed 25%, 50%, or 75% of video ad
• completed entire video

A separate segment is created automatically for each event in Yandex Audience, under the account hosting the Yandex Direct campaign. It will include users who started viewing or viewed 25%, 50%, or 75% of at least one video from the ad group (depending on the selected event).

To learn more, see Retargeting to a video audience.

Step 4. Add a video

Use your own video clip to create an ad. You can select different video templates depending on the product settings. You can use one or more templates.

The video must meet the moderation requirements and technical requirements:

Step 5. Enter a Yandex Audience pixel and impression tag

You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous IDs of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Step 6. Set up integration with verifiers

With ad verification, advertisers can run independent audits of their campaigns. Third-party verifiers get access to campaign metrics, like counts of viewable impressions and clicks, but get no access to the user data.

Read more about setting up integration with verifiers.

Create a campaign with a fixed CPM