Cosmetology supplies and ingredients

You can advertise cosmetics and cosmetic ingredients in Yandex Direct.

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

The set of documents required for ads for specific cosmetics depends on the content of your ad:

  • If the ad indicates that the cosmetics advertised can be used in cosmetology, the documents listed in the Pharmacies and medicine section are required.

  • If you are advertising cosmetic ingredients, you must provide either a copy of the certificate/declaration of compliance for the ingredients or a copy of the state registration certificate.

  • If the document states that the ingredients contain hyaluronic acid, then you must submit a copy of the declaration of compliance for the advertised substance that confirms the presence of hyaluronic acid.

If you are advertising products and services across several categories (for example, cosmetological ingredients and medical services), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

Other requirements for websites and ads.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 780-65-20

Toll-free within Russia: 8 800 234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.