Cosmetology supplies and ingredients
You can advertise cosmetics and cosmetic ingredients in Yandex Direct.
Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notifications.
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
If the ad indicates that the cosmetics advertised can be used in cosmetology, the documents listed in the Pharmacies and medicine section are required.
If you are advertising cosmetic ingredients, you must provide either a copy of the certificate/declaration of compliance for the ingredients or a copy of the state registration certificate.
If the document states that the ingredients contain hyaluronic acid, then you must submit a copy of the declaration of compliance for the advertised substance that confirms the presence of hyaluronic acid.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
The set of documents required for ads for specific cosmetics depends on the content of your ad:
If you are advertising products and services across several categories (for example, cosmetological ingredients and medical services), you must provide documents for each of them.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
According to the law “On advertising” and Yandex placement policy, the advertiser must have certain documents.
If the ad indicates that the cosmetics advertised can be used in cosmetology, you must have the documents listed in the Pharmacies and medicine section.
If you are advertising cosmetic ingredients, you must have either the certificate/declaration of compliance for the ingredients or the state registration certificate.
If it is indicated that the product includes hyaluronic acid, for placement you must have a declaration of conformity for the advertised product confirming the presence of hyaluronic acid.
The set of documents required for ads for specific cosmetics depends on the content of your ad:
According to the law “On advertising” and Yandex placement policy, the advertiser must have certain documents.
If the ad indicates that the cosmetics advertised can be used in cosmetology, the documents listed in the Pharmacies and medicine section are required.
If you are advertising cosmetic ingredients, you must have either the certificate/declaration of compliance for the ingredients or the state registration certificate.
If it is indicated that the product includes hyaluronic acid, for placement you must have a declaration of conformity for the advertised product confirming the presence of hyaluronic acid.
The set of documents required for ads for specific cosmetics depends on the content of your ad:
Special documents are not required for placement.
Special documents are not required for placement.
