Pawn shops

Ads for pawn shops and their services can be places in Yandex Direct.

Ads in this category can't be placed as smart banners, dynamic ads, or in a product campaign.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to videos, image ads, banners in search results, and display campaign creatives yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for pawn shops must contain the name of the legal entity and its business structure. The information must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain on the screen long enough for the user to read all visible text at an average reading speed.

If the text mentions an interest rate, provide a range of total costs for a consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates. This requirement takes effect from October 23, 2023.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of a statement from the Unified State Register of Legal Entities, in which the name of the legal entity contains the word “pawn shop”.

If you advertise products and services in several categories (for example, pawn shops and loans), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.