Dietary supplements

In Yandex Direct, advertising dietary supplements is allowed unless the dietary supplement is used for medical treatment.

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • Give the impression that the dietary supplement is medication or has healing properties.

  • Contain links to specific cases where people were cured or their condition improved as a result of using the dietary supplement.

  • Contain customer expressions of gratitude following the use of the dietary supplement.

  • Contain statements that cause or contribute to a feeling of a negative psychological state.

  • Encourage the rejection of a healthy diet.

  • Present the results of research as proof of the healing effects or advantages to taking the dietary supplement, or misrepresent research results as a direct recommendation for their use.

Text ads will automatically include the following warning “Not a medicinal substance”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the government registration certificate of the specific name of the dietary supplement.

If you advertise products and services in several categories (for example, medication and dietary supplements), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

Other requirements for websites and ads.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

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