Performance advertising

What objectives does performance advertising help you achieve?

The purpose of performance advertising is to attain measurable results and incite users to perform certain actions, such as place an order, submit a request, or install your app. Performance advertising is targeted to the existing demand: ads are served to users who are already interested in your products or services.

Cost of placement

Yandex Direct uses an auction system to manage ad impressions. Yandex Direct does not have a set CPC for an ad. It is based on the results of bidding among advertisers. Learn more about how the auction works.

Minimum weekly or daily budget — 10 euros or 10 dollars (values for other currencies).
Minimum payment amount — 15 euros or 15 dollars (values for other currencies).

Formats to choose from

Ads in search results respond to the user's search query with a relevant advertising offer. They're served on Yandex search results and YAN partner search sites. Learn more about ads on search.

Ads on ad networks match the user's interests or the site content. They're placed on sites within the Yandex Advertising Network and on external partner networks: websites, mobile apps, and Smart TV. It brings a third of all conversions on Yandex Direct. Learn more about ads on ad networks.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-21-13

Toll-free within Russia: 8 800 700-58-56

Attention.

To access campaigns, a customer service specialist will need your PIN.

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Dynamic ads Ads are created automatically for each individual product and matching search query.		Search banner Pay-per-click ad display format: attracts the target audience for your selected search terms.

Text & Image ads A universal ad format that can be used for most advertisements of products and services.		Ads for mobile apps Promote iOS and Android apps: get the maximum number of app installs at an optimal price.
Dynamic ads Ads are created automatically for each individual product and matching search query.		Search banner Pay-per-click ad display format: attracts the target audience for your selected search terms.

Text & Image ads A universal ad format that can be used for most advertisements of products and services. Add an image or video to your ad.		Ads for mobile apps Promote iOS and Android apps: get the maximum number of app installs at an optimal price.
Image ads A product at its best: everything about a product or service in a single image.		Smart banners Individual offers for customers based on the price list.

Text & Image ads A universal ad format that can be used for most advertisements of products and services. Add an image or video to your ad.		Ads for mobile apps Promote iOS and Android apps: get the maximum number of app installs at an optimal price.
Image ads A product at its best: everything about a product or service in a single image.		Smart banners Individual offers for customers based on the price list.