Audio ads
Audio ads in Yandex Direct improve brand perception and awareness, expand your reach, and increase sales.
Audio clips are played between music tracks, podcasts on Yandex Radio and Yandex Music in the desktop version for users who don't have a subscription. Audio ads aren't played in the mobile version if there is no subscription. You can add images to your ad. Clicking the ad takes the user to your landing page.
Advantages
- Emotional engagement
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The user is emotionally engaged while listening to music. This helps draw the user's attention to the ad.
With music genre targeting, audio ads can help you create the right associations with your brand. You might want to target ads at people who enjoy listening to rock, pop, or electronic music.
- No advertising noise
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Unlike other formats, audio ads are not affected by “banner blindness” (i.e., when users ignore ads on the page). Only one audio clip is played, and the user can't skip it.
