Video banners

A video banner is a CPM banner ad format that consists of videos and images. It is placed on all sites of the Yandex Advertising Network and ensures high audience engagement by a vivid and attention-grabbing autoplay video.

Benefits of video banners

Attracts attention

Combines a static image and an autoplay video to attract more attention and improve brand metrics, especially those related to memorability.

The video plays back automatically as soon as the banner is in the viewable area.

Target your audience

You have the flexibility to narrowly target your video banners to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.

You can also serve banners based on keywords that are unavailable to video ads.

Easy video banner creation
Use the Ad Builder to build video banners from scratch from your own videos and images.
Low cost per full view

Video banners have a lower full-view cost than videos due to a lower ad buying cost that's comparable to that of banners.

Cross-scenarios for communication with the audience
You can gather a segment of users who have seen your video banner and continue interacting with them through contextual advertising or other channels.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

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