A video banner is a CPM banner ad format that consists of videos and images. It is placed on all sites of the Yandex Advertising Network and ensures high audience engagement by a vivid and attention-grabbing autoplay video.
Benefits of video banners
- Attracts attention
Combines a static image and an autoplay video to attract more attention and improve brand metrics, especially those related to memorability.
The video plays back automatically as soon as the banner is in the viewable area.
- Target your audience
You have the flexibility to narrowly target your video banners to users based on key characteristics (interests, income, gender, and age). You can even target users who interacted with your site previously or visited certain sections of it.
You can also serve banners based on keywords that are unavailable to video ads.
- Easy video banner creation
- Use the Ad Builder to build video banners from scratch from your own videos and images.
- Low cost per full view
Video banners have a lower full-view cost than videos due to a lower ad buying cost that's comparable to that of banners.
- Cross-scenarios for communication with the audience
- You can gather a segment of users who have seen your video banner and continue interacting with them through contextual advertising or other channels.