How to evaluate the results of a video banner campaign

Impression statistics can help you evaluate the effectiveness of your ads. You can view ad campaign reports after your ads start displaying. In the side menu, select Statistics → Statistics for all campaigns. Go to the Report wizard tab.

For example, you can see what ad sizes are served most frequently. Under Cross sections, select Ad No. and Image size. Under Columns, select Impressions.

For some parameters (such as audience reach), the system uses a statistical method to calculate metrics based on a sample of users. This lets you quickly get the parameter value for a large amount of data. Therefore, the reach displayed in statistics may not differ significantly from the true value.

Read more information about campaign statistics.