How to launch a display campaign

Click Add → Campaign. Select your advertising goals:

  • In the Campaign Wizard, click Recognition and reach.
  • In the expert mode, click Reach in Yandex Advertising Network.

Enter the site URL.

Step 1. Create an ad

Upload banners from your computer. You can use HTML5 banners or image files.

Banners must meet the technical requirements:

  • Maximum file size: 512 KB.
  • File type:
  • The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.

    Size of an ad unit in pixels Recommended sizes of image creatives served on screens with a high pixel density
    160 × 600 320 × 1200 or 480 × 1800
    240 × 400 480 × 800 or 720 × 1200
    240 × 600 480 × 1200 or 720 × 1800
    300 × 250 600 × 500 or 900 × 750
    300 × 300 600 × 600 or 900 × 900
    300 × 500 600 × 1000 or 900 × 1500
    300 × 600 600 × 1200 or 900 × 1800
    320 × 50 640 × 100 or 960 × 150
    320 × 100 640 × 200 or 960 × 300
    320 × 480 640 × 960 or 960 × 1440
    336 × 280 672 × 560 or 1008 × 840
    480 × 320 960 × 640 or 1440 × 960
    728 × 90 1456 × 180 or 2184 × 270
    970 × 250 1940 × 500 or 2910 × 750
    1000 × 120 2000 × 240 or 3000 × 360

You can use both videos and banners in a campaign at the same time.

Add the ADFOX tag or Yandex Metrica pixel to count ad impressions.

To specify a single tag for all banners, on the Configure all tab, enter the ADFOX tag or specify a link to the Yandex Metrica pixel. The tag or pixel must include the %random% macro. They must also support HTTPS. The maximum number of tags is 4.

You can also enable the impression counting for each banner on the Configure individually tab.

Step 2. Define your audience
  1. Select the display regions.

  2. Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:

    • Demographic profiles.
    • Interests.
    • Habits and behavior.

In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.

If you have multiple targeting criteria, the intersection of their targetings is used. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.

Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This way you can increase your campaign reach.

Step 3. Enter a budget and choose a strategy
  1. Specify the start and end date of the campaign.

  2. Set your budget for this period.

  3. Choose a strategy: