Genres and subjects
Place ads on pages and in videos of appropriate categories. The audience for the campaign is selected on the sites of the specified genres and subjects. If you understand what content your potential customers are viewing or what topics they are interested in, display the ads on resources with subjects related to your product. For example, place an ad for your new sauce inside a cooking video or offer skiing equipment to people who are on a site about sports and active holidays.
How to configure
You can enable impressions by genre and subject when creating an ad group. Under Impression criteria, click Genres and subjects and select relevant targetings.
You can't use genres and subjects together with other retargeting criteria.
- On the left, you'll see the number of users that could potentially see banners from the group. Selected content subjects, settings of uploaded banners, display regions set for the ad group, and ad inventory adjustments are taken into account.
How to evaluate performance
- Create multiple ad groups.
- Add genres and subjects for each group.