How to evaluate the results of a display campaign

Statistics on the campaign page

Statistics are displayed on the campaign page. Under the settings section, you can find the general campaign statistics, with more detailed statistics on individual parameters shown below.

Under Ads, you can see the performance of each ad and compare your ads. To edit banners or other settings, click Edit in the upper-right corner of the section.

Graphs show statistics for the following parameters:

• Gender and age of the audience that saw your ad.
• Display regions.
• Device type.

To go to the Report Wizard, click More → Campaign statistics.

Statistics in the Report Wizard

If you need a deeper analysis, detailed statistics are available in the Report Wizard. In the side menu, select Statistics → Statistics for all campaigns. Go to the Report wizard tab.

To analyze events that occurred after the display ad impression, select the "First impression from Yandex Direct cross-device" or the “Last impression from Yandex Direct cross-device” attribution model. Learn more.

For example, you can see what ad sizes are served most frequently. Under the Cross sections, select Ad No. and Image size. In the Columns section, select the Impressions value.

For some parameters (such as audience reach), the system uses a statistical method to calculate metrics based on a sample of users. This lets you quickly get the parameter value for a large amount of data. Therefore, the reach displayed in statistics may not differ significantly from the true value.

Read more information about campaign statistics.