Ad Builder

Use Ad Builder to create interesting image ads based on templates. An adaptive creative automatically adapts to the ad block so you can serve your ad on the maximum number of sites.

You can design an unlimited number of creatives for free.

You don't need any special skills or experience to create them. In the space of a few minutes you can create ads without the help of a professional designer.

Create your ad creative

  1. When creating or editing an image ad in the Creatives section, click Add → Create. The Ad Builder window will open.

  2. Select an adaptive template on the Standard templates tab, then click Use as template.

  3. On the right side of the window, select an image. You can add your own image, select one from the library, or use one you uploaded previously. You can view all changes you make instantly in the preview area.

  4. Set the smart center, i.e., the main area in terms of sense, which should not be lost when adapting an ad to an ad block. You can change the smart center in the Image section by clicking Change.

  5. Select the fill color and border and add your main text. The border color must not match the background (the selected background color or the colors in the uploaded file).

  6. Design a button by selecting the color and adding text. Add the logo and domain, and in the Additional text field, add your special offer. The information will be displayed in your ad if the ad block format allows it.

  7. All information required by law and the Yandex Ad Serving Rules must be present on the ad creative, including age restrictions and notices. Enter the appropriate information in Age rating, Warning, and Legal information.

  8. When you have finished working on your ad creative, click Create. The creative will be added to the library. Use it to create your ad.

Add creatives from the library

You can use your ad creatives in other groups.


An image ad creative from Ad Builder can only be replaced with an Ad Builder creative of the same or adaptive size. It can't be replaced with a creative uploaded from your computer or the internet.

Export creatives

You can export an XLS file with links to all the creatives that were made in Ad Builder. To do this, click Export list to XLS.

You can use these links to add the creatives to multiple ads at once via XLS/XLSX files.


You cannot transfer creatives between accounts.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.