Create ads

Step 1. Go to the campaign creation page and make settings

Click Add → Campaign. Choose Expert mode and select your ad goal: Conversions, sales, and traffic.

Enter the campaign name. Select placements for your ads.

Select an ad strategy.

Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Step 2. Create an ad group and set up the targeting criteria

Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. In addition, ads can be served via autotargeting. If you have a Yandex Metrica tag or a Yandex Audience segment, you can add a retargeting list.

Step 3. Select an ad type

On the ad creation page, select the type: Image.

Step 4. Add a creative

Upload ad creative from your computer or the internet, or create it using Ad builder.

• Create using Ad Builder
• Upload from the computer or the internet

An adaptive creative automatically adapts to the ad unit so that you can serve your ad on the maximum number of sites. In the Ad Builder, you can automatically generate a creative based on your site content or build it from a template, adjusting the design parameters as needed.

More information about Ad Builder.

You can only add one creative per ad.

To build a creative, you can use HTML5 banners or image files. Ad creatives uploaded from a computer or the internet must meet the following requirements:

• Maximum file size: 512 KB.
• File type:

  • ZIP (for HTML5 banners). Technical requirements for HTML5 banners.
  • JPG, PNG, or GIF (for image creatives).
• The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.

  Size of an ad unit in pixels	Recommended sizes of image creatives served on screens with a high pixel density
  240 × 400	480 × 800 or 720 × 1200
  300 × 250	600 × 500 or 900 × 750
  300 × 500	600 × 1000 or 900 × 1500
  300 × 600	600 × 1200 or 900 × 1800
  320 × 50	640 × 100 or 960 × 150
  320 × 100	640 × 200 or 960 × 300
  320 × 480	640 × 960 or 960 × 1440
  336 × 280	672 × 560 or 1008 × 840
  480 × 320	960 × 640 or 1440 × 960
  728 × 90	1456 × 180 or 2184 × 270
  970 × 250	1940 × 500 or 2910 × 750

  Size of an ad unit in pixels	Recommended sizes of image creatives served on screens with a high pixel density
  240 × 400	480 × 800 or 720 × 1200
  300 × 250	600 × 500 or 900 × 750
  300 × 500	600 × 1000 or 900 × 1500
  300 × 600	600 × 1200 or 900 × 1800
  320 × 50	640 × 100 or 960 × 150
  320 × 100	640 × 200 or 960 × 300
  320 × 480	640 × 960 or 960 × 1440
  336 × 280	672 × 560 or 1008 × 840
  480 × 320	960 × 640 or 1440 × 960
  728 × 90	1456 × 180 or 2184 × 270
  970 × 250	1940 × 500 or 2910 × 750

How to select a size for ad creative

If you are planning to create components without using Ad Builder, we recommend preparing them to fit the most common ad sizes first: 240 × 400, 300 × 250, and 728 × 90 pixels. Image ads with these types of creative will cover a significant audience.

Usually the following ad unit sizes are used for desktop versions of websites (in pixels): 240 × 400, 300 × 250, 300 × 500, 300 × 600, 336 × 280, 728 × 9, and 970 × 250.

We recommend uploading your creatives in double or triple resolutions if you want to serve them on screens with high pixel densities. That is, use the resolutions of 480 × 800 or 720 × 1200 pixels instead of 240 × 400.

Creatives that are 640 × 100, 640 × 200, 640 × 960, and 960 × 640 pixels are typically used for mobile versions of websites and mobile apps. Although smaller ad units are more common for ads served on mobile devices (320 × 50, 320 × 100, 320 × 480, and 480 × 320 pixels), Yandex recommends that you upload larger ad creatives so that your ads don't look blurry on screens with a high pixel density (for example, on Retina displays).

Your image ad needs to satisfy certain requirements in order to pass moderation. More information about image ad design requirements.

After saving an ad, you can only replace the creative for that ad with other components of the same size. An adaptive creative can only be replaced with another adaptive creative. You cannot change the source for the ad creative. For example, an ad creative from Ad Builder can only be replaced with other Ad Builder creatives.

Step 5. Enter your contact information

In the Link in ad field, enter the site page URL that your ad will lead to.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.