Adding an app to the Yandex Direct list

In the expert mode, you can only advertise mobile apps from the library. To add them to the list, click Library in the side menu and select Mobile apps. Click Add app.

Enter the link to the app in the AppStore or Google Play. Yandex Direct will upload the icon, price, rating, number of ratings and app specifications from the store. Use the App ID you received after adding the app to set up tracking.

Please note that the system retrieves information for the country indicated in your link to the app store. By default, data is uploaded for Russia. Use advanced parameters so that your ad leads to the app store of a particular country.

The country is specified in the part of the link that follows

Track events and conversions in the app using one of the supported Mobile Measurement Platforms. For more information, see Mobile Measurement Platforms.

When creating campaigns for an app, you can only use tracking links specified in the app library. You can't use different Mobile Measurement Platforms, such as AppMetrica and AppsFlyer, for the same app. If you need to use two Mobile Measurement Platforms, add the app to the library twice. First, specify the tracking link from one MMP, then enter the tracking link from the other MMP.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.