Design recommendations for ads for mobile apps
A campaign can include different types of ads: text ads, ads with an image, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.
Image ads, follow the recommendations:
Monitor the effectiveness of ads and replace the ones with a low IPM.
- Ad title
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- Write several ad titles that describe your app.
- The maximum length of titles is 56 characters.
- Use titles that are easy to read both individually and in combination with other ad elements.
- Ad texts
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- Come up with several ad texts describing your app.
- The maximum length of ad texts is 81 characters.
- Use texts that are easy to read both individually and with other ad elements.
- Images
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- Formats: JPG, PNG, or GIF (only the first frame will be used).
- Maximum size: 4 MB.
- Minimum resolution: 450 × 450 pixels.
- Video
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- Formats: MP4, WebM, MOV, QT, FLV, or AVI.
- Maximum size: 100 MB.
- Duration: 5—60 seconds (only the first 15 seconds will be used).
- Resolution: between 360p and 4K.
- Ad title
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Enter a brief description of your app or its name. To increase the probability of clicks on your ad, please clearly state what your ad is about. The maximum length of the title is 56 characters, including spaces and punctuation marks, with the maximum length of 22 characters per word (a word is a sequence of characters not separated by a space). Learn more about the advertising material requirements.
- Ad text
Tell users more about the benefits of your app. The maximum length of the title is 75 characters, including spaces and punctuation marks, with the maximum length of 23 characters per word (a word is a sequence of characters not separated by a space). Learn more about the advertising material requirements.
- Images
To make your ad more appealing, add an image to it. It's better to use an image that's 1080 to 5000 pixels, in JPG or PNG format, up to 10 MB in size.
- Video
To create video ads, it is better to use a video in MP4 format, no more than 100 MB in size, from 5 to 60 seconds in duration, and 1080p in quality.
The video must meet the moderation rules and the technical requirements.
Technical requirements for videosFormat MP4, WebM, MOV, QT, FLV, AVI Size 100 MB maximum Duration Between 5 and 60 sec For non-skippable ads, max video duration is 15 seconds.
Aspect ratio 16 : 9; 1 : 1; 9 : 16 Minimum resolution 360p Recommended resolution 1080p Video frame rate between 20 and 30 frames/second Video codecs H.264, VP6F, VP8, Theora Number of video tracks 1 Minimum quality 44 kHz, 16 Kbit/s, stereo Audio codecs AAC, MP3, Vorbis Number of audio tracks 0 or 1 File codec avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt Cover No Format MP4, WebM, MOV, QT, FLV, AVI Size 100 MB maximum Duration Between 5 and 60 sec For non-skippable ads, max video duration is 15 seconds.
Aspect ratio 16 : 9; 1 : 1; 9 : 16 Minimum resolution 360p Recommended resolution 1080p Video frame rate between 20 and 30 frames/second Video codecs H.264, VP6F, VP8, Theora Number of video tracks 1 Minimum quality 44 kHz, 16 Kbit/s, stereo Audio codecs AAC, MP3, Vorbis Number of audio tracks 0 or 1 File codec avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt Cover No Preferred resolutions: FHD, 2K, 4K.
You can add text of any size anywhere on your video. Make sure the text is readable and not too long.
If you don't have a video, you can make it from screenshots or images using the Video Builder.
- Age rating
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Do not add an age rating to your image as it might not match Yandex labels set up for your ads.
- App rating
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This information is fetched automatically from the app store when you set up a campaign, so don't add it to the image.
