Create ads

Step 1. Go to the campaign creation page and make settings

Click Add → Campaign. Choose Expert mode and select your ad goal: Conversions, sales, and traffic.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select ad placements. If you want to serve a product ad in the product gallery, under Ad placements, choose Yandex Search or Yandex Search and Yandex Advertising Network → Product gallery or Product gallery and search results.

Choose an ad strategy: Maximum conversions, Maximum number of clicks, or Maximum number of clicks with manual bids.

Add a promo.

Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Step 2. Create an ad group and set up the targeting criteria

Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

To make your ads appear in search results for user queries, you can add keywords and set up autotargeting. If you want to set up placements in the product gallery, use search queries for products as keywords and select all query categories for your autotargeting.

When serving ads on ad networks, the system automatically selects ads that have the keywords that match the subject matter of the content site or the interests of a user. In addition, ads can be served via autotargeting. If you have a Yandex Metrica tag or a Yandex Audience segment, you can add a retargeting list.

For campaigns created after September 28, 2023, autotargeting is a mandatory condition for placement in search results or in both search results and ad networks. When you switch placement from Yandex Advertising Network to Yandex Search, autotargeting is automatically enabled for all query categories in each group. We recommend double-checking the settings when you change the placement location. You can only disable autotargeting for campaigns served in ad networks.

Step 3. Select the ad type and make design settings

By default, a new ad is created as a Text & Image ad. You can start setup immediately.

Come up with an ad title and text. Describe your offer and what sets it apart from the competition. Review our recommendations for writing ad texts.

To make your ad more appealing and increase CTR, add an image under Images. It will be animated automatically. For ads served in the product gallery, make sure to indicate the price.

To make your ad more noticeable and informative, under Video, add a file with a video clip or use a video clip from the gallery. Learn more.

To motivate users to interact with your ad, add an action button. It will add one more link the ad with an image or video.

We recommend filling in all the ad elements, including the additional title. Yandex Direct uses them in different design options for creatives, including the various layouts that appear in search results.

Step 4. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

If you don't have your own website, leave Link to site empty and enter your contact information in vCard. Learn more about vCards.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads start to be served as soon as Yandex receives your payment.