One of the main objectives of display ads is to increase awareness and generate interest in the brand and the ad object. This is why it's important to discover how the behavior of the target audience changed after they saw the ad.
Search Lift is a survey that allows you to evaluate how the number of queries from users looking for a brand and promoted products or services in Yandex Search grew after they saw display ads. It also helps to track the most popular queries that can be used as keywords in the settings for performance advertising.
Mandatory conditions for the survey:
- Campaign duration is at least 7 days.
- Names of the surveyed brands and their products.