Search Liftβ

One of the main objectives of display ads is to increase awareness and generate interest in the brand and the ad object. This is why it's important to discover how the behavior of the target audience changed after they saw the ad.

Search Lift is a survey that allows you to evaluate how the number of queries from users looking for a brand and promoted products or services in Yandex Search grew after they saw display ads. It also helps to track the most popular queries that can be used as keywords in the settings for performance advertising.

The Search Lift survey is available for new display campaigns with banners and videos, including non-skippable videos, but only in the new campaign creation interface.

Mandatory conditions for the survey:

  • Campaign duration is at least 7 days.
  • Names of the surveyed brands and their products.

How analysis is performed

How to launch Search Lift

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 (495) 780-65-20

Toll-free within Russia: 8 (800) 234-24-80, ext. 9


To access campaigns, the customer service specialist will need your PIN.