How to launch Search Liftβ

Search Lift launches at campaign startup and concludes approximately ten days after the impressions have ended. You can enable the survey for campaigns that have no impressions yet.

Campaign criteria

The Search Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.

Search Lift is not available for campaigns with the “Manual bid management” strategy enabled.

Step 1. Prepare an ad campaign

Create a new display campaign, specify the main parameters and add ads to it.

Required criteria for Search Lift analysis:

  • The campaign duration is 7 days or more.
  • Names of the surveyed brands and their products are used.

Step 2. Set up the survey

In the campaign settings, in the Ad analytics section, under Search Lift, specify the objects of your survey:

  • Brand names: Enter up to three names, each consisting of a maximum of 50 characters including spaces. For example, Yandex Station. To add a new name, click in the field next to it.

  • Your advertised offer: List up to five names of products or services. For each name, use a maximum of 50 characters including spaces. For example, smart speaker or Yandex Station speaker. The product or service is automatically associated with the brands that you entered in the field above. To add a new name, click in the field next to it.

Search queries based on the specified brands and advertised offers are selected by semantic matching. That is, the query can include not only a name but its synonyms, rephrasings, and mistypings.

Attention. You can only change the names of your brands and their products at the campaign creation step.

Step 3. Submit your campaign for moderation

If the campaign has passed moderation, the survey will start automatically. Once you start your campaign, you can't change names in the Search Lift section.

Survey launch recommendations

  • Set your budget amount to RUB 300,000 or more.
  • Set the campaign duration to at least 21 days.
  • Make sure the campaign reach is at least 1,000,000 users and the number of impressions is 5,000,000 or more. You can do this using the Yandex Direct tool named Campaign planning.

Follow the given recommendations to make sure your strategy brings the desired results that will be shown in Search Lift.

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.