Configuring filters

Select your target audience

Select one of these options in the drop-down list:

• Retargeting of website users: for users who visited your site. A Yandex Metrica tag must be installed on your website.

  If the user viewed specific products, they can be shown recommended products from the feed based on the selection rules, along with the products they viewed before.

  If the user visited your website (for example, the home page or product catalog) but didn't open any product pages, they can be shown personal product recommendations from the feed based on the selection rules.

• Look-alike (showed interest in similar products): for users who searched for similar products online but didn't visit your site.

• Maximum coverage (Retargeting + Look-alike): the default setting. Ads will be served for the users that visited your site and searched for similar products online.

Set the product selection rules

The selection rules will determine which products from the feed will be used and which ones will be excluded when generating smart banners. You can select products by different parameters (for example, category, price, etc.). For correct selection in the feed, there must be a product with the specified parameter. The parameter value must match the filter.

These attributes depend on the business feed type.

Retail sales, other business: Yandex Market feed

For this type, attributes are displayed in a tree view or condition list:

• Category tree
• Criteria

You can use the feed tree to conveniently select products within the same category. Select a category or sub-category of products in the tree.

You can also specify a range of product prices and vendors, or only select products that are in stock.

The category tree is updated once a day during the repeat automatic validation of the feed.

You can use criteria to conveniently select products in the feed with the same parameters. For example, you might select products of a specific brand or price range. The following feed parameters can be specified in criteria:

Parameter	Description
id	Product ID: You can only use the “equal” condition. The “greater than”, “less than”, and “range” conditions are not supported.
name	Name
url	Address of page with product
price	Product price
model	Model
vendor	Producer
description	Product description
categoryId	Product category ID assigned by the advertiser
market_category	Product category on Yandex Market
typePrefix	Product type / category
store	Product available in retail stores: true — yes false — No.
pickup	Customer pickup from delivery point: true — yes false — No.
oldprice	Old product price
manufacturer_warranty	Official warranty: true — yes false — No.
adult	This product belongs to the “adult” category: true — Yes. false — No.
age	Age category

Parameter	Description
id	Product ID: You can only use the “equal” condition. The “greater than”, “less than”, and “range” conditions are not supported.
name	Name
url	Address of page with product
price	Product price
model	Model
vendor	Producer
description	Product description
categoryId	Product category ID assigned by the advertiser
market_category	Product category on Yandex Market
typePrefix	Product type / category
store	Product available in retail stores: true — yes false — No.
pickup	Customer pickup from delivery point: true — yes false — No.
oldprice	Old product price
manufacturer_warranty	Official warranty: true — yes false — No.
adult	This product belongs to the “adult” category: true — Yes. false — No.
age	Age category

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Hotels: Google Ads “Hotels and rentals” feed

It is convenient to select hotels in the feed with the same parameters by using criteria. For instance, you can select hotels with a certain number of stars, or hotels in the same price range. The following feed parameters can be specified in criteria:

Parameter	Description
Property ID	The ID of the hotel
Property name	The name of the hotel
Final URL	The URL of the offer page
Destination name	The location of the hotel
Price	The price of the offer
Star rating	The number of stars
Description	The description of the hotel

Parameter	Description
Property ID	The ID of the hotel
Property name	The name of the hotel
Final URL	The URL of the offer page
Destination name	The location of the hotel
Price	The price of the offer
Star rating	The number of stars
Description	The description of the hotel

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Automobiles: Auto.ru feed

You can use criteria to easily filter automobiles in the feed with the same parameters. For example, you can select automobiles of a certain make or year. The following feed parameters can be specified in criteria:

Parameter	Description
price	The price of the automobile
mark_id	The name of the make
folder_id	The name of the model
body_type	The body type of the automobile
year	The year the automobile was manufactured
wheel	The position of the steering wheel: left — left-hand side right — right-hand side
color	The color of the automobile
metallic	The paint finish of the automobile: 0 — standard 1 — “metallic”
availability	The availability of the automobile: 0 — on order 1 — in stock

Parameter	Description
price	The price of the automobile
mark_id	The name of the make
folder_id	The name of the model
body_type	The body type of the automobile
year	The year the automobile was manufactured
wheel	The position of the steering wheel: left — left-hand side right — right-hand side
color	The color of the automobile
metallic	The paint finish of the automobile: 0 — standard 1 — “metallic”
availability	The availability of the automobile: 0 — on order 1 — in stock

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Realty: Yandex Realty feed

You can use all your product offers from a feed to generate ads.

Google Ads“Flights” feed

You can use all your product offers from a feed to generate ads.

Other business: universal feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter	Description
URL	The URL of the offer page
Title	Name of item
Description	Description of item
Price	The price of the offer
Old Price	Old offer price

Parameter	Description
URL	The URL of the offer page
Title	Name of item
Description	Description of item
Price	The price of the offer
Old Price	Old offer price

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: the Google Ads “Custom” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter	Description
Final URL	The URL of the offer page
Item title	Name of item
Item subtitle	Subtitle of item
Item description	Description of item
Item category	Categories that the item belongs to
Price	Price of item without currency distinction
Sale price	New price of item without currency distinction

Parameter	Description
Final URL	The URL of the offer page
Item title	Name of item
Item subtitle	Subtitle of item
Item description	Description of item
Item category	Categories that the item belongs to
Price	Price of item without currency distinction
Sale price	New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: the Google Ads “Travel” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter	Description
Final URL	The URL of the offer page
Title	Name of item
Destination name	Name of destination
Origin name	Origin name
Category	Categories that the item belongs to
Price	Price of item without currency distinction
Sale price	New price of item without currency distinction

Parameter	Description
Final URL	The URL of the offer page
Title	Name of item
Destination name	Name of destination
Origin name	Origin name
Category	Categories that the item belongs to
Price	Price of item without currency distinction
Sale price	New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Retail, other business: Google Shopping feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter	Description
Price	The price of the offer in the currency. You can specify a certain amount, range, or more/less.
Link	Link to the offer. You can enter a link or contains/does not contain.
Description	Description of product
availability	Availability. You can specify one of the values: in stock or out of stock.
Brand	Manufacturer's brand. You can select all offers that have the <brand> tag or use the contains/does not contain criteria.

Parameter	Description
Price	The price of the offer in the currency. You can specify a certain amount, range, or more/less.
Link	Link to the offer. You can enter a link or contains/does not contain.
Description	Description of product
availability	Availability. You can specify one of the values: in stock or out of stock.
Brand	Manufacturer's brand. You can select all offers that have the <brand> tag or use the contains/does not contain criteria.

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

If multiple filters are used in an ad group, products from one filter can be added to products from another filter when generating smart banners.

Enter a CPC or CPA

If you selected the Maximum conversions or Maximum clicks strategy, you can set up a CPC or CPA in the filter settings. When Pay per conversion is enabled, CPA is optimized based on the cost per filter.