Grant-funded placement of social ads

  1. Available formats
  2. Getting started
  3. Launching a campaign
  4. Ad moderation
  5. Requirements and restrictions
  6. Have questions?

Available formats

You can place social ads in the following formats:
  • Banner in ad networks is banner advertising aimed at establishing brand recognition and brand image.
  • Video ads: Impressions on the Yandex Video Network (for example, using InStream videos, OutStream content, or Interstitial in-app ads). For more information, see Video Ads.
  • Text & Image ads: Impressions in ad networks on desktop browsers, tablets, and mobile phones. For more information, see Text & Image ads.
Restriction.

Social ads can't be placed on Yandex search. Impressions on search will be restricted during moderation.

The ads are labeled with a “Social ad” icon. Information about advertisers and social ads will be openly published in the Social advertising report.



Getting started

If you are not applying for a social ads grant, follow the instructions to create a campaign.

If you want to receive a grant for ads on Yandex:

  1. Please read the moderation requirements for ads and advertised sites, as well as with Social advertising requirements.
  2. Submit a request to verify your business at help.yandex.ru. Once your organization is verified, you can submit a request for a grant and start placing PSA ads.

Launching a campaign

The procedure for launching an ad campaign depends on the selected format:

In Yandex Direct, you can create and manage social ad campaigns with a fixed CPM.

Step 1. Start creating a campaign and configure its parameters

Click Add → Campaign → PSA (reach).

Enter the campaign name and set up its parameters:

  1. In the Available products field, select “Social. Banners”.
  2. Specify the campaign's budget and dates.
  3. Specify the Yandex Metrica tag installed on your site.
Step 2. Add creatives

Upload the ad creative from your computer or create one in Ad Builder. You can use an HTML5 banner or image file as a creative.

To pass moderation, creatives must meet the requirements.

Create using Ad Builder

An adaptive creative automatically adapts to the ad unit so that you can serve your ad on the maximum number of sites. In the Ad Builder, you can automatically generate a creative based on your site content or build it from a template, adjusting the design parameters as needed.

If you have creatives for image ads that you made previously using Ad Builder, you can use them.

More information about Ad Builder.

Upload from computer

You can add multiple ads to an ad group, with each ad corresponding to a single creative.

An ad creative uploaded from a computer must meet the technical requirements:

Maximum file size 150 KB
File type

ZIP (for HTML5 banners)

Technical requirements for HTML5 banners

JPG, PNG or GIF (for images)
Size in pixels 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120
Maximum file size 150 KB
File type

ZIP (for HTML5 banners)

Technical requirements for HTML5 banners

JPG, PNG or GIF (for images)
Size in pixels 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120

After you have saved your ad, you can only replace the creative with another creative of the same size. An adaptive creative can be replaced with another adaptive creative.

Step 3. Add a landing page

Clicking on the ad opens a website or social media page with your offer details.

In the “Link in ad” field, you can add links leading to the pages of your advertised site. The site should match the ad text and meet the PSA rules.

Under the current grant, except for the main site, you can use two additional domains. To approve the additional domains, write to your manager.

Step 4. Enter a Yandex Audience pixel and impression tag
You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous IDs of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

Ad moderation

After you create your ads, they are checked for compliance with the design requirements and moderation rules: Social ads are subject to special moderation requirements.

On the campaign page, click  → Send to moderation and confirm that you agree with the terms of ad placement on Yandex. It usually takes the moderators a few hours to review ads.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Have questions?

Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 139-21-13

Russian regions: 8 800 700-58-56 (toll-free within Russia)

Attention.

To access campaigns, the customer service specialist will need your PIN.