How to add URL parameters to a campaign

How to add shared parameters

Under URL parameters, specify your shared tags, including UTM tags, and dynamic parameters:

• When creating or editing a campaign, tags and parameters are automatically added to each link in every ad in every campaign group. This includes links, sitelinks, and the button.

• When creating or editing a group, tags and parameters are automatically added to each link in every ad in the group. This includes links, sitelinks, and the button.

• When creating or editing an ad, tags and parameters are automatically added to the link, sitelinks, and the button.

You can manage URL parameters in your unified performance campaign.

When you update URL parameters, your ads are resubmitted for moderation.

How parameters are prioritized

1. Parameters from the URL parameters sections have priority over those in the ad's Link to site field. If they both contain values for the same parameter, the value from URL parameters is applied.

   For example, if you set the following URL parameters at the campaign level:

   utm_source=yandex&utm_medium=cpc
   

   And added the following parameters in your ad link:

   re-store.ru/?utm_source=ya&utm_medium=cpc&utm_name=brand
   

   The resulting link will include:

   re-store.ru/?utm_source=yandex&utm_medium=cpc&utm_name=brand
   

   where:

   utm_source=yandex: The value is taken from URL parameters and is set at the campaign level instead of utm_source=ya specified in the ad link.

   utm_medium=cpc: The parameter value remains unchanged because it overlaps in the link and in URL parameters.

   utm_name=brand: The value remains unchanged because there is no such parameter in URL parameters.

2. When you set URL parameters at the campaign, group, and ad level, they are applied to ad links as follows:

   1. Parameters set at the ad level take priority over those at the group and campaign levels.

   2. Parameters set at the group level take priority over those at the campaign level.

   In other words, tags from the URL parameters for the ad are added to the ad link and sitelinks before all others. If they are missing, the tags at the group level are applied instead. If no tags are set at the ad or group levels, the system applies the tags from the campaign level.

   If the ad link already contains tags, the tags from URL parameters are added to them. If both the link and URL parameters contain values for the same parameter, the value from the latter is applied.

   Example 1

   You specified the following URL parameters at the campaign level:

   utm_medium=cpc&utm_source=yandex
   

   Parameters at the group level:

   utm_medium=cpc&utm_source=yandex&utm_term={ad_id}
   

   Link in ad:

   re-store.ru/?utm_term={keyword}&utm_content=HappyNY#ancor
   

   Resulting link:

   re-store.ru/?utm_medium=cpc&utm_source=yandex&utm_term={ad_id}&utm_content=HappyNY#ancor
   

   where:

   utm_medium=cpc: The value is taken from URL parameters and is set at the group level.

   utm_source=yandex: The value is taken from URL parameters and is set at the group level.

   utm_term={ad_id}: The value is taken from URL parameters and is set at the group level instead of utm_term={keyword} specified in the ad link.

   utm_content=HappyNY#ancor: The value remains unchanged because there is no such parameter in URL parameters at the group and campaign levels.

   Example 2

   At the campaign level, you set the following parameters:

   utm_medium=cpc&utm_source=yandex
   

   You haven't set any parameters at the group level.

   Link in ad:

   re-store.ru/?utm_term={keyword}&utm_content=HappyNY#ancor
   

   Resulting link:

   re-store.ru/?utm_medium=cpc&utm_source=yandex&utm_term={keyword}&utm_content=HappyNY#ancor
   

   where:

   utm_medium=cpc: The value is taken from URL parameters and is set at the campaign level.

   utm_source=yandex: The value is taken from URL parameters and is set at the campaign level.

   utm_term={keyword}: The value remains unchanged because there is no such parameter in URL parameters at the campaign level.

   utm_content=HappyNY#ancor: The value remains unchanged because there is no such parameter in URL parameters at the campaign level.

Tags in promo links

The Promo link is subject to the same rules for adding UTM tags as the ad link.

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When you update URL parameters, your ads are resubmitted for moderation.

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