Contents
Yandex Direct
Rules and moderation
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Retargeting & Audiences
Managing feeds
Manage campaigns
Statistics: evaluate efficiency of your ads
Payments and settlements
Technologies and services
Turbo sites
For agencies
Glossary
Yandex manager assistance
Feedback
Brand awareness ads: stimulating demand
Display banners
Video ads
Video banners
Display banner under the search bar
Campaigns with fixed CPM
Social ad
Display strategies
User profile
Genres and subjects
Campaign planning
Brand Lift
Search Lift β
Visit Lift β
Target Lift β
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Display strategies
Maximize impressions for lowest price
Lower cost for repeat impressions
Pay per view
Growth of Search queriesβ
Growth of site visitsβ
Conversion growth on the siteβ
Manual bid management
Yandex Direct
Ad placement in search results
Yandex Advertising Network
Ad labeling
Rules and moderation
Advertised subjects
Requirements for websites and ads
Notices and age restrictions
Technical limitations
Questions and answers on moderation
Beginning advertisers
Manual placement
Step 1. Create an account
Step 2. Create your first ad campaign
Step 3. Pay for ad placement
What's next
Professional assistance
Questions and answers
Campaign Wizard
Site ads
Promoting a business without a website
Questions and answers
Interface guide
Questions about the interface
Traffic and bid volume
Access problems
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Video ads
How to launch a campaign
How to evaluate performance
Retargeting to a video audience
Carousel in video ads
Video banners
Video banner templates
How to launch a campaign
Ad Builder
How to evaluate performance
Display banner under the search bar
Cost of placement
How to launch a campaign
Banner requirements
Design recommendations
How to evaluate performance
Retargeting to a display campaign audience
Campaigns with fixed CPM
Banner under the search barβ
How to launch a campaign
Requirements for banners
Design recommendations
Banner design for the mobile version
How to evaluate performance
Premium banner in search results β
How to launch a campaign
Requirements for banners
Design recommendations
How to evaluate performance
Mini banner in search results β
How to launch a campaign
Requirements for banners
Design recommendations
How to evaluate performance
Video banner in search results β
How to launch a campaign
Technical requirements
How to evaluate performance
Premium billboard β
How to launch a campaign
Technical requirements
Design recommendations
How to evaluate performance
Video
How to launch a campaign
Technical requirements for videos
How to evaluate performance
Audio ads
How to launch a campaign
How to evaluate performance
Awareness advertising on Yandex services
How to launch a campaign
Requirements for a banner on Yandex services
Requirements for banners on Funtech
Requirements for advertising materials on Auto.ru
Requirements for Yandex Services
Requirements for Yandex Timetables
Requirements for banners on Yandex Maps
Requirements for Yandex Travel
How to evaluate performance
Social ad
Grant-funded placement of social ads
Self-funded placement of social ads
Display strategies
Maximize impressions for lowest price
Lower cost for repeat impressions
Pay per view
Growth of Search queriesβ
Growth of site visitsβ
Conversion growth on the siteβ
Manual bid management
User profile
Genres and subjects
Campaign planning
Brand Lift
How the survey is conducted
How to launch Brand Lift
Survey requirements
How to view results
Search Lift β
How the survey is conducted
How to launch Search Lift β
How to view results
Visit Lift β
How the survey is conducted
How to launch Visit Lift β
How to view results
Target Lift β
How the survey is conducted
How to launch Target Lift β
How to view results
Limit impressions by content type
Integration with third-party verifiers
Questions and answers
Performance advertising: increase sales
Unified performance campaign
Step 1. Create a campaign
Step 2. Create a group Set up targeting
Step 3. Select and create ads
Requirements for product ad placement
Upgrading to a unified performance campaign
Managing ad elements
Title and text
Optimization of ad texts for search queries
Images in ads
Carousel
Video
Sitelinks
Display link
Price in ads
Contact info in ads
The phone number of the organization
Callouts
Data from third parties
Action button
Promo
Impression statistics
Text & Image ads
Types of ads
Create ads
Setting impression criteria
Creating a separate campaign for impressions in ad networks
Impressions on mobile devices
Impression statistics
Image ads
Create ads
Ad Builder
Setting impression criteria
Impression statistics
Dynamic ads
Requirements for dynamic ads
Creating ads
Configuring dynamic text ad targets
Configuring filters
Impression statistics
Questions and answers
Search banners
Creating a banner
Setting impression criteria
Impression statistics
Ads in Telegram channels β
Display strategies
Maximum conversions
Maximum number of clicks
Portfolio strategy
Optimize clicks for a search banner
Maximum number of clicks with manual bids
Maximum conversions with a ROI limit
Goals and conversions
Conversion center
Offline conversions
Call and request conversions
Conversions
Setting up strategy budget
Minimum budget
Impressions in ad networks. Questions and answers
Ads for products
Product campaign
Placement requirements
Sales on marketplaces β
Product gallery
How to launch product impressions
How to launch impressions for vehicles
Smart banners
Requirements for smart banners
Creating smart banners
Configuring filters
Impression statistics
Display strategies
Maximum conversions
Maximum number of clicks
Maximum conversions with a ROI limit
Questions and answers
Web+App scenario
Adding an app
Setting up an MMP
Setting up campaigns based on Web+App scenario
Ads for mobile apps
Tracking systems
Adding an app to the Yandex Direct list
Types of ads
Creating ads within a unified performance campaign
Step 1. Create a campaign
Step 2. Creating ad groups
Step 3. Create ads
Creating ads in Campaign Wizard
Ad design recommendations
Interactive banner requirements
Display strategies
Maximum conversions
Maximum number of clicks
Recommendations on setting up campaigns for iOS apps
Setting impression criteria
Retargeting & Audiences
Targeting by app category
Installations from alternative app stores
Impression statistics
Targeting: identify your target audience
Keywords
How to select keywords
Keyword planner
Negative keywords
Library of negative keywords
Symbols and operators
Keyword selection
Templates. Creating similar ads
Suspending impressions for a specific keyword
Selecting ads by exact keyword match
Autotargeting
Geotargeting
Time targeting
Bid adjustments
Interests and habits
Using Yandex Audience segments
Retargeting & Audiences
Managing feeds
Types of businesses and feeds
Feed requirements
YML feed requirements
Product sales, other feeds
Other categories
Examples of feeds by categories
Add a feed
Validate a file
Manage campaigns
Tools for running large-scale campaigns
Yandex Direct API
Direct Commander
Yandex Direct mobile app
Managing campaigns with XLS and XLSX files
Uploading campaigns from CSV files
Permissions
Managing representatives
Manager account
Ad campaign parameters
Bulk actions
Actions with campaigns
Actions with ad groups
Actions with ads
Actions with keywords
Recommendations
Automatic application of recommendations
Find and replace
Setting bids
Filter ad groups using tags
History
Statistics: evaluate efficiency of your ads
Conversions and profit: how advertising pays off
Attribution model
Overview
Standard reports
Report Wizard
“Search queries” report
Yandex Metrica
URL parameters
How to add URL parameters to a campaign
Using URL parameters in settings
Engaged session figures