Optimize clicks

The strategy allows you to increase the number of app installations within the average CPA that you specified when creating the campaign. Define the result that the strategy should focus on: get maximum clicks at the specified average CPC, or get maximum clicks at the specified budget.

Strategy settings

Select the criteria and spending limit to get the maximum app installations:

This option is suitable for advertisers who know how much they are willing to pay for one installation.

The system automatically adjusts your bids to match your targeting criteria and attract as many users as possible. For some targeting criteria, the bids may be higher than the assigned average CPC. For others, it may be lower. The average cost may fluctuate up or down over the course of the day, but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.

This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains long-tail keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than double.

Average CPC

The average CPC is calculated as the weekly spending divided by the number of clicks per week, resulting in the average cost charged when a user clicks on an ad.

The minimum average CPC is 0.9 RUB (values for other currencies). To find the optimal average CPC, we recommended using the budget forecast.

Weekly budget

Minimum budget size is 300 RUB (values for other currencies).

Attention. Analyze campaign performance and enter relevant parameter values. Unattainable value for average CPC, insufficient budget, or a low maximum CPC may adversely affect the strategy performance. In this case the system cannot raise the bids on effective keywords and you will get significantly fewer converted sessions.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.