Optimize clicks for a search banner
This strategy will help you maximize the number of clicks you receive per week while maintaining your preset average CPC. This strategy is good for advertisers who know how much they are willing to pay per visitor.
This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains long-tail keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than double.
The Average CPC is calculated as the weekly budget spending divided by the number of clicks per week: that's the average cost debited when a user clicks on an ad.
How it works
Once your campaign is launched, the system will automatically assign bids for ads to maximize your number of users. You set the average CPC for the campaign, and the average weekly CPC won't exceed the specified amount. At the same time, the CPC may change throughout the week, going higher or lower than the specified average cost.
- Average CPC
The weekly spending divided by the number of clicks per week: that's the average cost debited when a user clicks on an ad.
Analyze campaign performance and enter an appropriate average CPC. An unrealistic value will prevent the system from raising bids for effective filters, which will result in significantly fewer clicks.
The average cost may fluctuate up or down over the course of the day,
The minimum average CPC is 3 RUB (values in other currencies).
- Weekly budget
Minimum budget size is 300 RUB (values for other currencies).
- Maximum price
- You can limit the maximum CPC if necessary.
- Attribution model
An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately identify how advertising contributes to business growth. The bidding system uses Yandex Metrica statistics for the selected attribution model and focuses on achieving the desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The Automatic attribution model is set by default. You can change it as needed.
More about attribution models.
- Conversions and their value
Specify your conversions to focus the system on your tasks. By default, engaged sessions are selected. Select any goals set up for the Yandex Metrica tag and set the conversion value for each goal. The higher the conversion value, the more important that goal is in the campaign.
If you can't access the necessary tags using the current username, you can request access to someone else's Yandex Metrica goals and use them to configure your campaign.
The number of conversions is unlimited.