Contents
Yandex Direct
Rules and moderation
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Retargeting & Audiences
Managing feeds
Manage campaigns
Statistics: evaluate efficiency of your ads
Payments and settlements
Technologies and services
Turbo sites
For agencies
Glossary
Yandex manager assistance
Feedback
Performance advertising: increase sales
Unified performance campaign
Text & Image ads
Image ads
Dynamic ads
Search banners
Ads in Telegram channels β
Display strategies
Impressions in ad networks. Questions and answers
Display strategies
Maximum conversions
Maximum number of clicks
Portfolio strategy
Optimize clicks for a search banner
Maximum number of clicks with manual bids
Maximum conversions with a ROI limit
Goals and conversions
Setting up strategy budget
Minimum budget
Conversion center
Offline conversions
Call and request conversions
Conversions