Different ads from the same organization are displayed simultaneously in Yandex Direct

Sites are recognized as similar when the following conditions are met:

  • There are indications that identical products on the websites in question are offered by the same supplier.
  • A significant percentage of the items (whether products, labor or services) offered on the websites are identical and sold in the same region.

According to the Yandex Direct Ad Serving Rules, if links from several ads lead to the same resource or to similar sites, then only the ad with the highest product of the CTR and the bid adjusted by the quality coefficient will be served.


Yandex search uses a special SERP layout: the ad that won the auction for the top position gets a new type of extension, a "mirror" at the bottom of the search results. In this case, the ads are duplicated, but they do not break the Yandex Direct rules because the site link in both ads is the same. Learn more

If you notice that different ads from the same organization are being displayed simultaneously in Yandex Direct, or the ads lead to similar sites, let us know using the form below. Don't forget to mention why you think these sites are similar.

Note. If your website was identified as analogous to another, but you do not agree with the decision, use the form on the Ad is not displayed page to let us know.

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.