Contents
Yandex Direct
Rules and moderation
Beginning advertisers
Campaign Wizard
Interface guide
Brand awareness ads: stimulating demand
Performance advertising: increase sales
Ads for products
Web+App scenario
Ads for mobile apps
Targeting: identify your target audience
Retargeting & Audiences
Managing feeds
Manage campaigns
Statistics: evaluate efficiency of your ads
Payments and settlements
Technologies and services
Turbo sites
For agencies
Glossary
Yandex manager assistance
Feedback
Statistics: evaluate efficiency of your ads
Conversions and profit: how advertising pays off
Attribution model
Overview
Standard reports
Report Wizard
“Search queries” report
Yandex Metrica
URL parameters
Engaged session figures
Questions about statistics
Insufficient conversions
Questions about ad impressions
Yandex Direct
Ad placement in search results
Yandex Advertising Network
Ad labeling
Rules and moderation
Advertised subjects
Requirements for websites and ads
Notices and age restrictions
Technical limitations
Questions and answers on moderation
Beginning advertisers
Manual placement
Step 1. Create an account
Step 2. Create your first ad campaign
Step 3. Pay for ad placement
What's next
Professional assistance
Questions and answers
Campaign Wizard
Site ads
Promoting a business without a website
Questions and answers
Interface guide
Questions about the interface
Traffic and bid volume
Access problems
Brand awareness ads: stimulating demand
Display banners
How to launch a campaign
HTML5 banner requirements
How to evaluate performance
Retargeting to a display campaign audience
Video ads
How to launch a campaign
How to evaluate performance