Step 3. Select and create ads - Yandex Direct. Help

Banner under the search barβ

How to launch a campaign

Requirements for banners

Design recommendations

Banner design for the mobile version

How to evaluate performance

Premium banner in search results β

How to launch a campaign

Requirements for banners

Design recommendations

How to evaluate performance

Mini banner in search results β

How to launch a campaign

Requirements for banners

Design recommendations

How to evaluate performance

Video banner in search results β

How to launch a campaign

Technical requirements

How to evaluate performance

Premium billboard β

How to launch a campaign

Technical requirements

Design recommendations

How to evaluate performance

Video

How to launch a campaign

Technical requirements for videos

How to evaluate performance

Audio ads

How to launch a campaign

How to evaluate performance

Awareness advertising on Yandex services

How to launch a campaign

Requirements for a banner on Yandex services

Requirements for banners on Funtech

Requirements for advertising materials on Auto.ru

Requirements for Yandex Services

Requirements for Yandex Timetables

Requirements for banners on Yandex Maps

Requirements for Yandex Travel

How to evaluate performance

Social ad

Grant-funded placement of social ads

Self-funded placement of social ads

Display strategies

Maximize impressions for lowest price

Lower cost for repeat impressions

Pay per view

Growth of Search queriesβ

Growth of site visitsβ

Conversion growth on the siteβ

Manual bid management

How the survey is conducted

How to launch Brand Lift

Survey requirements

How to view results

Search Lift β

How the survey is conducted

How to launch Search Lift β

How to view results

Visit Lift β

How the survey is conducted

How to launch Visit Lift β

How to view results

Target Lift β

How the survey is conducted

How to launch Target Lift β

How to view results

Limit impressions by content type

Integration with third-party verifiers

Questions and answers

Performance advertising: increase sales

Text & Image ads

Types of ads

Create ads

Setting impression criteria

Creating a separate campaign for impressions in ad networks

Impressions on mobile devices

Impression statistics

Image ads

Create ads

Ad Builder

Setting impression criteria

Impression statistics

Dynamic ads

Requirements for dynamic ads

Creating ads

Configuring dynamic text ad targets

Configuring filters

Impression statistics

Questions and answers

Search banners

Creating a banner

Setting impression criteria

Impression statistics

Ads in Telegram channels β

Display strategies

Maximum conversions

Maximum number of clicks

Portfolio strategy

Optimize clicks for a search banner

Maximum number of clicks with manual bids

Maximum conversions with a ROI limit

Goals and conversions

Conversion center

Offline conversions

Call and request conversions

Conversions

Setting up strategy budget

Minimum budget

Impressions in ad networks. Questions and answers

Ads for products

Product campaign

Placement requirements

Sales on marketplaces β

Product gallery

How to launch product impressions

How to launch impressions for vehicles

Smart banners

Requirements for smart banners

Creating smart banners

Configuring filters

Impression statistics

Display strategies

Maximum conversions

Maximum number of clicks

Maximum conversions with a ROI limit

Questions and answers

Web+App scenario

Adding an app

Setting up an MMP

Setting up campaigns based on Web+App scenario

Ads for mobile apps

Tracking systems

Adding an app to the Yandex Direct list

Types of ads

Creating ads within a unified performance campaign

Step 1. Create a campaign

Step 2. Creating ad groups

Step 3. Create ads

Creating ads in Campaign Wizard

Ad design recommendations

Interactive banner requirements

Display strategies

Maximum conversions

Maximum number of clicks

Recommendations on setting up campaigns for iOS apps

Setting impression criteria

Retargeting & Audiences

Targeting by app category

Installations from alternative app stores

Impression statistics

Targeting: identify your target audience

Keywords

How to select keywords

Keyword planner

Negative keywords

Library of negative keywords

Symbols and operators

Keyword selection

Templates. Creating similar ads

Suspending impressions for a specific keyword

Selecting ads by exact keyword match

Using Yandex Audience segments

Retargeting & Audiences

Managing feeds

Types of businesses and feeds

Feed requirements

YML feed requirements

Product sales, other feeds

Other categories

Examples of feeds by categories

Add a feed

Validate a file

Manage campaigns

Tools for running large-scale campaigns

Yandex Direct API

Direct Commander

Yandex Direct mobile app

Managing campaigns with XLS and XLSX files

Uploading campaigns from CSV files

Permissions

Managing representatives

Manager account

Ad campaign parameters

Bulk actions

Actions with campaigns

Actions with ad groups

Actions with ads

Actions with keywords

Recommendations

Automatic application of recommendations

Find and replace

Setting bids

Filter ad groups using tags

History

Statistics: evaluate efficiency of your ads

Conversions and profit: how advertising pays off

“Search queries” report

Yandex Metrica

URL parameters

How to add URL parameters to a campaign

Using URL parameters in settings

Engaged session figures

Questions about statistics

Insufficient conversions

Questions about ad impressions

Payments and settlements

Questions about payment

Technologies and services

How the Yandex Direct auction works

Automatic bid adjustments

Experiments with ads

Experiments with campaigns

Behavioral targeting

Invalid traffic protection

How do I view an ad on a site?

Advertising dashboard

Non-competing ads

Compliance with IAB standards

Turbo sites

How to add a site

Turbo Page Constructor

Site design

Design recommendations

E-commerce

Using data from Yandex Business

Accepting requests using Yandex Messenger

For agencies

Using agency representatives to manage accounts

How to pay for client ad placements

Glossary

Yandex manager assistance

Feedback

Complaints about ads

Leave feedback after the consultation

Suggest an improvement

Different ads from the same organization are displayed simultaneously in Yandex Direct

Yandex.Direct

Performance advertising: increase sales

Unified performance campaign

Step 3. Select and create ads

Select the ad type and configure the ad's design. A group may contain up to 50 ads.