Upgrading to a unified performance campaign

The unified performance campaign is now out of beta, and campaigns with “Text & Image ads”, “Dynamic ads”, and “Smart banners” will be upgraded to unified performance campaigns within the next few months. To ensure a smooth transition and allow you to adapt to the new settings, the upgrade will involve three steps:

  1. Self-upgrade

    You'll be able to upgrade your selected campaigns to the unified performance campaign using a dedicated tool in the Yandex Direct interface. Upgrading campaigns using Direct Commander and the API is not supported. Read more about the benefits of this upgrade step on the Yandex Advertising portal.

  2. Automatic upgrade starts on September 23, 2024

    Remaining campaigns of outdated types will automatically upgrade to unified performance campaigns:

    • The automatic upgrade of outdated campaign types in Yandex Direct will take place over the course of a month, starting on September 23. The system will randomly choose a day to start upgrading your campaigns. The process will affect all campaigns in your account. Upgrading each one will take several minutes. The time it takes to upgrade your entire account depends on the number of campaigns that it contains. During this process, your campaigns will continue running without interruption. We've designed the process to ensure that all of your campaigns are upgraded at once. There won't be any delays between upgrading different campaigns in your account.
    • You'll have the option to manually upgrade to a unified performance campaign until the start of the automatic upgrade. Automatic upgrades work the same way as manual upgrades through the interface. What may change in your campaigns.
    • Check the Upgrade to UPC column on the campaigns page for the current status of the upgrade process. Click Proceed to upgrade: if the campaign is ready, you'll see the “Ready to upgrade” status, if it's not, you'll see “Not ready to upgrade”. Campaigns that are currently undergoing the upgrade receive the “Upgrade in progress” status.
    • Changes made during an upgrade won't be saved. To avoid this, we recommend manually upgrading your campaigns to UPCs in advance.
    • Starting September 23, you won't be able to copy existing campaigns with Text & Image ads, dynamic ads, and smart banners. To copy these campaigns, upgrade them to UPCs first.
    • Starting September 23, unarchiving campaigns that are ready for the upgrade will automatically upgrade them to UPCs. You won't be able to unarchive campaigns that aren't ready for the upgrade.
    • After the automatic upgrade period ends, campaigns that failed to upgrade to UPCs will be stopped and archived. This may happen only if the campaigns aren't ready for the upgrade.

You'll receive alerts about all changes and the detailed information via email, through the interface, and on Yandex Advertising platforms.

Important.

Manual and automatic upgrades follow the same process. After the upgrade, all campaign data, including statistics, status, changelog, group numbers and statuses, learning progress, and settings, will be preserved. The upgrade might take a few minutes to complete. Your active campaigns will continue to run during this time.

  1. How outdated campaign types will upgrade to the unified performance campaign
  2. How to upgrade an individual campaign
  3. How to upgrade multiple campaigns
  4. Campaign settings that will change after the upgrade
  5. Advanced upgrade options
  6. Outdated campaign settings that should be edited before the upgrade. Self-upgrade is not available.

How outdated campaign types will upgrade to the unified performance campaign

“Text & Image ad” campaign

After the upgrade, the campaign will become a unified performance campaign with groups of Text & Image ads. The number of groups and the main settings will be preserved. Your placements will remain the same as before the upgrade.

“Dynamic ads” campaign

After the upgrade, the campaign will become a unified performance campaign with groups. Each group will include one active product ad. Placements for the campaign will remain the same as before the upgrade: search results and/or Product gallery.

“Smart banners” campaign

After the upgrade, the campaign will become a unified performance campaign with groups. Each group will include one active product ad. Placements: Only the Yandex Advertising Network.

Special changes will apply to campaigns using outdated features. These features are not supported in unified performance campaigns. To review a list of changes for a specific campaign, go to the Upgrading to a unified performance campaign page when upgrading each campaign individually or when upgrading up to 10 campaigns in bulk. For a complete list of changes related to outdated features, see Campaign settings that will change after the update.

How to upgrade an individual campaign

Upgrade is available for non-archived “Text & Image ads”, “Dynamic ads” and “Smart banners” campaigns exclusively in the Yandex Direct interface.

  1. To proceed with the upgrade:

    • On the campaigns page, in the Upgrade to UPC column, click Proceed to upgrade next to the campaign you want to upgrade.