How a Visit Lift survey is performed
- 90% — Group A (test group). These users are served the brand's ads.
- 10% — Group B (control group). These users are not served the ads.
Visit Lift is calculated using the formula:
А is the average number of sessions per user who saw your ads.
B is the average number of sessions per user who didn't see your ads.
If this indicator is growing, it means that the ad is bringing more clicks to your site.