How Visit Lift analysis is performed
The survey analyzes sessions of your target audience on your site. To do this, the ad campaign's actual audience is evaluated.
A test group (50%) and a reference group (50%) are selected from the campaign's target audience, where the test group includes those who saw ads and the reference group includes those who are moving through the funnel stages in the same way as other users but who are not eventually served any banners.
The survey results are calculated using the formula:
Have questions?
Attention. Our customer service can help you with the campaigns created under the same login that you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
