How to launch Visit Liftβ
Visit Lift is launched when you start your ad campaign and ends about ten days after you end impressions. You can enable the survey for campaigns that have no impressions yet.
Campaign criteria
The Visit Lift survey is available for new display campaigns with banners, videos, including non-skippable ones, fixed CPM, and video banners.
Visit Lift is not available for campaigns with the “Manual bid management” strategy enabled.
Step 1. Prepare an ad campaign
Create a new display campaign, specify the main parameters and add ads to it. In your companion settings under Ad analytics, enable Visit Lift.
Mandatory criteria for Visit Lift analysis:
- The campaign duration is 7 days or more.
- A Yandex Metrica tag installed on your site is specified in the campaign settings.
Step 2. Submit your campaign for moderation
If the campaign has passed moderation, the survey will start automatically. You cannot cancel Visit Lift after you started your campaign.
Survey launch recommendations
- Set your budget amount to RUB 100,000 or more.
- Set the campaign duration to at least 14 days.
- Make sure the campaign reach is at least 200,000 users and the number of impressions is 1,000,000 or more. You can do this using the Yandex Direct tool named Campaign planning.
- Install a Yandex Metrica tag on the site at least 14 days prior to campaign launch.
Follow the given recommendations to make sure your strategy brings the desired results that will be shown in Visit Lift.
