Special Operating Mode for Yandex Direct

The main capabilities of Yandex Direct have been restored. However, some restrictions still apply.

Available capabilities

The following familiar features are now available again:

• Register new accounts.
• Manage representatives.
• Change user settings.
• Manage the account balance — top up the balance, adjust overdraft settings, autopay, and the weekly budget limit.
• Create and edit campaigns of all types.
• Manage campaign statuses (launch, pause, archive).
• Manage objects in the “Library” section.
• Get and send data via Direct Commander and the API.

Current restrictions

• Statistics data may be incomplete.

• Conversions on the site that occurred on or after October 11 are not linked to clicks on Yandex Direct ads that happened before October 11. These conversions have not been lost — they are attributed to other traffic sources in Metrica. It is not possible to link such conversions to clicks that occurred before October 11.

• Conversions uploaded to Metrica or Direct from external sources (for example, offline conversions or conversions from mobile trackers) may not be accounted for if they are linked to clicks before October 11 but were uploaded after October 11.

• When uploading offline conversions, the attribution window is limited to no more than 10 days after the click.

• Previously created map regions and points are not being updated temporarily — data for them may be incomplete.

• Previously created similar-user audience segments, segments based on Yandex Audience pixels, and segments based on video ad view-through rates are not being updated temporarily — data for them may be incomplete.

May take longer than usual:

• Launch new campaigns of all types.
• Updating feeds and product ads in the UPC, Product campaign, and “Sales on Marketplaces” campaign.
• Retrieve Lift survey results for display ads campaigns.
• Generation of neural ads. Preview and status update for generation will be available soon.
• Updating previously created Yandex Audience segments.

Temporarily unavailable

• View the change history.
• Create new segments via the Yandex Audience web interface.
• Segment collection based on Yandex Audience pixels.
• Create similar-user segments.
• Segment collection based on video ad view-through rates.
• Configure geotargeting by specifying a region on the map.
• Create a Brand Lift survey in display ads campaigns.

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