Requirements for product images

You can upload images with extensions to Yandex Market.jpg, .jpeg, .png and .webp weighing no more than 10 MB and measuring no less than 300 × 300 pixels.

High-quality color photographs or realistic illustrations are suitable. They should show the product being sold. You cannot use an image of another product, even a very similar one.

To add a photo of a product on a virtual background, you can use the Yandex neural network — YandexART. Learn more

Many products are chosen primarily based on photos If you sell clothes, shoes, accessories, jewelry or watches, pay special attention to the images. Special recommendations from the Market will help make product cards more attractive and offers more popular. How to prepare a photo of clothes How to prepare a photo of shoes How to prepare a photo of accessories How to prepare photos of jewelry and costume jewelry How to prepare a photo of a watch

The image must exactly match the characteristics of the product — if it is indicated on the product card that it is green, it must also be green in the photo.

At the same time, you can use the same image for different products, if it is suitable — for example, the same smartphone photo for variants with different amounts of memory.

You will not be able to use the image on the Market if:

• it is blurred, blurred, or some other low-quality;
• there is something extraneous on it: the logo of the store or marketplace (brand logo is possible), advertising, watermarks, price tag, discounts, contact information, delivery information, links and so on;
• there is someone else on it — people or animals (except for those who are depicted on the product itself, or those who use the product);
• there are words on it that are unrelated to the product itself ("discount", "price", "with delivery", etc.), comparing the product with another ("analog", "similar", "substitute", etc.) or emotionally characterizing it ("hit", "best", "perfect", etc.);
• there is a sexual act on it, several naked people or genitals;
• there are people with guns on it, the use of weapons is shown;
• there is something associated with drugs on it;
• it violates the laws of Russia.

There is one main image on the product card — customers see it first — and there may be several additional ones.

The main image

Foreshortening

The main image shows the product face. Use the most obvious and visual angle: the TV in front, the desktop organizer slightly to the side, and so on.

The picture should show the whole product, not the label, a close-up part of the product, an accessory, and so on.

Background

White or transparent is better. The main thing is that the background does not interfere.

Composition

The product must occupy at least two thirds of the picture.

Set

If the product consists of several items, it is best to upload an image with the complete set. There should be nothing in the picture that is not included in the package.

Infographics

You can use not just photos, but infographics — if it is visual and helps you quickly understand what kind of product is being offered.

In addition, infographics are suitable if the product is digital and it cannot be photographed.

Examples of good basic images

To the infographic for products from the categories Medicines and dietary supplements and Veterinary drugs There are separate requirements:

Category	Infographic requirements
Medicinal products	Information about the medicine must comply with the instructions for use — for example, the infographic should not contain ingredients that are not specified in the instructions. The information should not: be aimed at minors — for example, contain appeals to children or motivate them to ask their parents for this medicine; to refer to cases of cure and to the conduct of studies required for registration of the drug; contain gratitude for the use of the drug; recommend the drug to healthy people, assuming they have any diseases; motivate to refuse to see a doctor; to provide guarantees of the safety and effectiveness of the drug; present the drug as a dietary supplement. Preferably there should be a warning: If there are contraindications, consult your doctor. If the drug is prescription: If there are contraindications, consult your doctor. It is available on a doctor's prescription. The purchase of medicines is carried out only in the pharmacy's sales area. Examples of good infographics
DIETARY SUPPLEMENTS	Information about dietary supplements must comply with the instructions for use. The information should not: create the impression that dietary supplements are a medicinal product; to refer to cases of cure and to conduct studies that are mandatory for the registration of supplements; contain a thank you for using the supplement; to approve the rejection of a healthy lifestyle. Preferably there should be a warning: It is not a medicine. Examples of good infographics
Veterinary drugs	The information about the medicine must comply with the instructions for use. Preferably there should be a warning: If there are contraindications, consult your doctor. Examples of good infographics

Additional images

Any images that can help the buyer learn more about the product and make a purchase decision:

• product images from different angles, parts of the product and accessories in close-up;
• internal structure, design details;
• placement schemes, operating instructions;
• the view in the interior;
• photos of people using the product;
• if the product consists of identical or similar elements — a large image of the element;
• infographics (except for the categories mentioned above);
• anything else.

If you sell discounted products with defects or traces of use, be sure to add photos where they are clearly visible — so that they do not become a surprise to the buyer and the product does not have to be returned.

See examples of different additional images:

Rear view

Close-up

Installation diagrams

Construction Details

The product in the interior

Use of the product

Recommendations for products of different categories

Technically complex products: electronics, plumbing, household appliances

Add more additional images. Show the product assembled and disassembled, include images of individual parts, fasteners, control panels, technical information, and so on.

Examples

Clothes, shoes, accessories, jewelry

Be sure to follow Instructions.

Household and interior goods, textiles and tableware

In additional images, show objects in the interior, add large images of buckles, fasteners, and decor details.

For dishes, it is recommended to include images from the bottom side.

These are

Goods for the storage and consumption of alcoholic beverages

• The photos cannot show the process of drinking alcohol, but there may be filled glasses, glasses or bottles. A photo of a man with a beer mug or a company raising glasses will not do.
• The logo or brand name of alcoholic beverages can only be seen in the product card of this brand. For example, the brands of the wines stored in the wine cabinet should not be visible in the image.

Adult products

You cannot use the following in adult product cards:

• images of children or animals;
• product images in action.

For condoms, it is recommended to take a photo of the packaging as the main image.

Various

Sometimes it is useful to place readable tables, memos and simply informative labels among additional images. For example:

Food products	Composition, nutritional value, cooking methods
Cosmetics	Composition, recommendations
Animal feed and other products	Composition, large images of the texture of the product

Examples of images

How to add an image

Read about how to add an image on the page with Product characteristics.