How to make names correctly

Why the name is important

• A clear and informative name attracts the buyer and increases the chances of buying in your store.

• The Market's search robot is guided by the product names. If a customer searches for a phone by model number, they will see offers with this model listed in the names.

Name requirements

The optimal length of the name is 60-120 characters. The more precise and simpler the name, the more likely your product will be chosen by the buyer.

• Make up the name according to the scheme: product type + manufacturer + product (model) + important characteristics. For example: "Smart speaker Yandex Station Mini without a watch with Alice on YandexGPT, blue sapphire".
• Name the product in the singular if it is not sold as a pair or a set.
• If there are several product variants that differ in some way - for example, color, size, or memory capacity — this attribute must be indicated in the name so that all the names of the variants are unique.
• Try to make the name easy and understandable to understand.
• Use well-known model names (for example, written large on the box or mentioned in advertising).
• Place the capital letters in the way it is customary in Russian. Write the first word of the name with a capital letter and all other words with a small one — unless it is a proper name.
• Write down the numbers in digits, even single digits. If necessary, specify the units of measurement.
• Try to avoid grammatical and spelling mistakes.

What is not allowed:

• Do not advertise the product and your offer in the name. Do not use the words "sale", "promotion", "free shipping", "quality assurance" and so on.
• Do not add an advertising appeal to the name — for example, the word "buy".
• Do not include a subjective assessment in the title: "hot novelty", "incredible product", "bestseller" and so on.
• Do not praise the product with superlative words: "the fastest", "the best" and so on.
• Do not include extraneous information in the name, for example, about the assortment of the store.
• Do not specify the price, terms of sale, delivery and warranty, country of manufacture, store name, contact information.
• Do not use foreign words unless they are part of the brand or product name.
• Do not write in transliteration.
• Don't write in big letters. The exception is abbreviations and brands that spell themselves in capital letters.
• HTML and non-breaking spaces do not work in the names.
• Do not use symbols to decorate the text and make the name more noticeable.
• Don't use swear words.

How to add a name

For information on how to add a name to YML, see the page with Product characteristics.