How to set or change product prices

You set the price at which each of the products will be sold on the marketplace.

What price to specify: per unit, per package, per kilogram?

Always specify the price per unit of the product — that is, for what the buyer will receive if they click Add to cart without changing the quantity.

This is a general rule. If the product is sold individually, specify the price per piece. If sold in packages, specify the price per package. If ordering one unit gives the buyer a kilogram or a square meter of the product, specify the price per kilogram or per square meter.

If the product is not sold individually, be sure to write in the title what unit the price refers to. For example, "Berlingo 'Ultra X2' ballpoint pen, black, 0.7, needle tip, pack of 12 pcs".

How to sell products in multiple units

How to set and change prices

In the dashboard

1. In the dashboard, open the Prices page.

2. Click on the value in the Your price column.

3. In the window that opens, fill in the Price field.

   Next to it is the Strikethrough price field. You will need this if you want to offer a discount on the product: enter the old price there and adjust the Price field. The discount can range from 5% to 99%. Buyers will see the price reduction and a discount badge: see an example in the article.

4. Click Save changes.

Using an Excel template

On the Prices page, click Update prices.

Download the template with the fields you want to update.

Be sure to ensure that products appear on the showcase with up-to-date prices. This is important so that you do not have to cancel orders later due to incorrect prices. Frequent order cancellations negatively affect the quality index — the store may be disabled.

Using automation tools

You can manage prices via API, CMS modules, or using a file in a special format similar to XML. Instructions for setting up these tools are available in the section How to automate product management.

Be sure to ensure that products appear on the showcase with up-to-date prices. This is important so that you do not have to cancel orders later due to incorrect prices. Frequent order cancellations negatively affect the quality index — the store may be disabled.

How to manage price attractiveness

For all dashboards and stores within them, Market calculates the overall price attractiveness and displays the result on the Summary page and the Prices page.

To determine price attractiveness, Market analyzes your product price along with discounts, also taking into account the use of the pricing strategy in Sales Boost. The price is compared with prices for the same product from other sellers on Market or on other platforms, and with your own previous values if you have changed them.

As a result, there are 3 price states:

• Competitive — these have a higher chance of appealing to buyers and influence additional promotion — products with competitive prices will appear in Bestsellers, and Market will also offer buyers an additional discount at its own expense.

• Moderate — those that are neither competitive nor overpriced. Such products can also receive additional discounts from Market.

• Overpriced — these are significantly higher than prices for similar products on Market or other platforms. Such products receive fewer orders, and they do not receive additional promotion or discounts from Market.

Recommendations for changing prices can be found on the same page.

If the product price is attractive but impressions are still low

• Check if there are any issues with the product and its promotion. For example, another seller on Market might have set a higher bid in Sales Boost — due to this, the number of impressions for your product has decreased.

• Set up Sales Boost for products and use a pricing strategy: this way, the product price will be lowered at the expense of the bid you set — if this helps the product get to prominent places on the showcase. Read more about Sales Boost

• Participate in "Market Bestsellers" and other promotions. Read more about promotions

What is price quarantine

When a new price is significantly lower than the market price or the old price of the product, it goes into quarantine. A product in quarantine is not sold at the new price until you confirm it manually. This protects you from errors: buyers won't be able to order a product ten times cheaper just because you accidentally deleted a zero.

Quarantine is triggered in several cases:

Condition	How quarantine works
You changed the product price and it is several times lower than the previous price.	Market hides the product from the showcase. It is not sold until you confirm the new price.
You added the product to a promotion with a discount and the promotional price is several times lower than the catalog price.	Market hides the product from the showcase. It is not sold until you confirm the new price. Quarantine does not trigger for promotions with promo codes.
You changed the product price and it is several times lower than the average market price for this product. For example, offering a pack of water at the price of a single bottle.	Market hides the product from the showcase. It is not sold until you confirm the new price.

To view products in quarantine and confirm new prices, open Products → Catalog in your personal dashboard, then go to the Quarantine tab.

How to change the quarantine trigger threshold

By default, products go into quarantine if the price or the promotional price changes by more than two times. You can change the threshold for comparing the price with the previous one in your store:

1. In the dashboard, open Products → Catalog.
2. Go to the Quarantine tab and set the conditions for its activation.

The quarantine trigger threshold for comparing with the market price is selected automatically by Market — based on prices set by other sellers.

How to remove products from quarantine

If the set price is indeed incorrect:

• If you set a new product price — submit the correct price using one of the methods. How to submit a price
• If you added the product to a promotion — edit the promotion settings. How to do this

If there is no error and you want to sell the product at the specified price, confirm the change. To confirm the change for a specific product, click the three dots on the right and select Confirm from the menu. To do this for many products at once, check the boxes next to them and use the button that appears.

Questions and answers

Why does the product price on the showcase differ from the price in the catalog?

This happens if the product is added to a promotion, or if a discount is applied by Market, or if a pricing strategy within Sales Boost is active.

Read more about how this works in the relevant articles:

• Promotions for buyers
• What is a pricing strategy