Setting prices for goods

You set the price at which each of the products will be sold on the marketplace.

This article consists of two parts:

• How to manage prices. Read
• What prices to set in order to get more sales. Read

How price management works

What price should I specify: per piece, package, kilogram?

Always specify the price per unit of the product — that is, for what the buyer will receive if he clicks Add to Cart and it will not change the quantity.

This is a general rule. If the product is sold individually, specify the price per piece. If in packages, for the package. If, when ordering one unit, the buyer receives a kilogram or a square meter of the product, specify the price per kilogram or per square meter.

If the product is not sold individually, be sure to write in the name for which unit the price is indicated.

Example

Berlingo "Ultra X2" ballpoint pen, black, 0.7, needle rod, pack of 12 pcs.

And when selling in quanta?

If the sale is set up in quanta, it gets into the basket immediately several units the product. The buyer sees that he is not buying one piece, but five at once, for example.

The price in the catalog is still indicated per unit.

About the sale of quanta

If you sell building materials, read the additional information instructions.

Ways to set prices

There are several ways to manage the prices of your products.

In the office

1. In the cabinet, select Products → Prices.

2. Click on the value in the column Your price.

3. Fill in the field Price.

   There is a field nearby Crossed out price. You will need it if you want to make a discount on the product: specify the previous price in it and adjust the field Price. The discount can be from 5 to 99%. Buyers will see a price reduction and a discount label: example — in the article.

4. Click Save changes.

Using an Excel template

On the page Products → Prices click Update prices.

Download the template with the fields you want to update.

Using automation tools

You can manage prices using the API, through CMS modules, or using a file in a special format similar to XML. Instructions for configuring these tools are available in the section Automating work with the catalog.

What prices should I set?

Buyers can compare offers from different sellers, so the price affects the competitiveness of your offers and the number of orders you receive.

Prices relative to the market

For all offices and shops in them, the Market considers the share of attractive prices relative to the market for yesterday — and shows the result on Summary and on the page Products → Prices. This is the percentage that products with attractive prices make up of all your products.

If the price attractiveness index is high relative to the market, then your products:

• They may appear higher than others in the search results, even if all other terms of sale are the same.
• They can get into the special section "Prices of the day".
• They get a high chance to co-finance your discount at the expense of the Market. What are discounts at the expense of the Market

To view details on the attractiveness of the prices of individual products and product categories, go to Summary click View details or open it Products → Prices.

To determine the attractiveness, the Market takes your product price along with discounts and compares it with the prices of competitors on different sites — taking into account possible discounts for them as well. The greater the difference between prices, the lower the attractiveness:

	Attractive	Moderate	Unattractive
The difference with the prices of competitors on the Market	no more than 1%	no more than 3%	more than 3%
The difference with prices on other sites	no more than 3%	no more than 5%	more than 5%

What does the attractiveness of prices affect?

Price is one of the decisive factors for buyers when choosing a place to buy goods. In addition, the higher the share of attractive prices, the more promotion your products can receive and the higher the chances of co-financing your discounts by the Market.

Status	The share of attractive prices	What does it affect
	Attractive prices — from 70% and more, and unattractive prices — less than 20%.	The products have a high chance of getting co-financing of your discounts at the expense of the Market. Your products have attractive prices — the Market is ready to reduce prices at its own expense in order to attract additional sales.
	Attractive prices are less than 70%, and unattractive prices are less than 20%. Or attractive — 70% and more, and unattractive —20% and more.	Average chances of getting co-financing. The market is ready to co-finance discounts on the most popular products that sell well in your store.
	Attractive prices are less than 70%, and unattractive prices are 20% and more.	You cannot receive co-financing of discounts at the expense of the Market.

How to increase the attractiveness of prices

Set attractive prices — primarily for popular products.

1. In the cabinet, select Products → Prices.
2. In the filter Price relative to the market choose Unattractive.
3. In the filter Product status choose Ready for sale.
4. First of all, pay attention to the products with the highest number of card impressions. Focus on the price indicated in the column Regarding the market.

If there are a lot of products, it may be more convenient to work with an Excel spreadsheet. To do this, download Market Prices Report:

1. Set the necessary filters.
2. Click the download button on the right above the table.
3. Choose Prices on the market.

The report contains the same information as on the account page: your prices in the showcase, product displays and comparison with the market. To quickly set prices for yourself from the "Market Prices" report, download the Excel template Prices copy the prices from the report there and upload the template to the Market.

What is price quarantine?

When the new price is very different from the market price or the old price of the product, it is quarantined. The quarantined product is not sold at the new price until you manually confirm it. This protects you from mistakes: customers will not be able to order an item ten times cheaper simply because you accidentally erased zero.

Quarantine is triggered in several cases:

Condition	How does quarantine work?
You have changed the price of the product and it is several times more or less than the previous price.	The market hides the product from the showcase. It is not for sale until you confirm the new price.
You have added an item to the promotion and the price of the product for the promotion is several times higher or less than the price in the catalog.	The product does not participate in the promotion and is sold at the price from the catalog until you confirm the new price.
You have changed the price of the product and it is several times more or less than the average market price of this product. For example, you offer a package of water for the price of one bottle.	The market hides the product from the showcase. It is not for sale until you confirm the new price.

To view the products in quarantine and confirm the new prices, open the personal account Products → Catalog and then go to the tab Quarantine.

How to change the quarantine trigger threshold

By default, products will be quarantined if the price or price of the product for the promotion changes more than twice. You can change the threshold to compare the price with the previous one in your store:

1. In the office, open Products → Catalog.
2. Go to the tab Quarantine and set the conditions for its inclusion.

The quarantine threshold is selected automatically by the Market for comparison with the price on the market, based on prices set by other sellers.

How to remove goods from quarantine

If the set price is really wrong:

• If you set a new price for the product, send the correct price in one of the ways. How to transfer the price
• If you added an item to the promotion, edit the promotion settings. How to do it

If there is no error and you want to sell the product at the specified price, confirm the change. To confirm a change for a specific product, click the three dots on the right and select from the menu Confirm. To do this for many products at once, check the boxes next to them and use the button that appears.

Questions and answers

Why is the price of the product in the showcase different from the price in the catalog?

This happens if the product is added to the promotion, or a discount is applied to it at the expense of the Market or a pricing strategy within the framework of a sales boost.

Read more about how it works in the relevant articles:

• Promotions for buyers
• Discounts at the expense of the Market
• What is a pricing strategy?